Business Applications Sales Executive at Afripoint Group Limited

Job Summary

• Afripoint Group Limited is seeking a highly motivated and result-driven Business Applications Sales Executive to drive sales of custom software solutions, business applications, websites, mobile apps, and digital transformation services to companies, SMEs, and individuals.
• The ideal candidate will be responsible for identifying business opportunities, engaging clients, understanding their operational needs, and converting them into technology solution sales.

Key Responsibilities
Sales & Lead Generation:

• Identify and develop new business opportunities for software and digital solutions
• Generate leads through networking, referrals, cold calls, and digital channels
• Build and maintain a strong client pipeline

Solution Selling:

• Understand client business challenges and recommend suitable applications or digital solution

Sell services such as:

• Business management systems
• Mobile applications
• Websites/e-commerce platforms
• Custom software solutions
• Automation systems
• Digital transformation services

Client Relationship Management:

• Conduct meetings, presentations, and product demonstrations
• Prepare proposals, quotations, and business pitches
• Maintain strong relationships with existing and prospective clients

Revenue & Target Achievement:

• Meet monthly and quarterly sales targets
• Negotiate contracts and close deals effectively
• Follow up on payments and project onboarding

Market Intelligence:

• Monitor market trends and competitor activities
• Identify industries with high demand for technology solutions

Qualifications

• Bachelor’s Degree in Marketing, Business Administration, Computer Science, IT, or related field
• Relevant certifications in sales or technology are an added advantage

Experience:

• Minimum of 2–4 years experience in sales, business development, or software/IT solution sales
• Experience selling digital products or services is highly preferred

Required Skills:

• Strong sales and negotiation skills
• Excellent communication and presentation ability
• Good understanding of software and technology solutions
• Ability to explain technical concepts to clients clearly
• Client relationship management skills
• Target-driven mindset

Key Competencies:

• Business development
• Lead conversion
• Strategic thinking
• Customer engagement
• Problem-solving
• Self-motivation and resilience.