Brands and Communications Manager at Raedial Farms

Job Responsibilities

• Developing strategies and managing marketing campaigns across print, broadcast, and online platforms to ensure that products and services meet customers’ expectations and to build the credibility of brands
• Managing brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term
• Planning and execution of all communications and media actions on all channels, including online and social media
• Assisting with product development, pricing and new product launches as well as working with the Business Development team to develop new business opportunities
• Creating and managing promotional collateral to establish and maintain product branding
• Managing the budget for advertising and promotional items
• Competitor and customer insights analysis
• Keeping up with competitors across markets to keep up to date with trends, as well as trying to predict future trends
• Measurement and evaluation of marketing communication campaigns, reviewing the success of marketing campaigns and creating reports
• Supervising advertising, product/service design and other forms of marketing to maintain consistency in branding.

Qualifications

• Candidates should possess a Bachelor's Degree with 4-10 years experience.

Skills:

• Analytical skills and attention to detail
• Excellent written and verbal communication skills.
• The ability to manage and allocate budgets
• Experience with and an understanding of market research
• An ability to think strategically and come up with campaigns
• Brand awareness - a clear understanding of brands and the marketing mix
• Determination and perseverance
• Relationship management skills.