Branding Specialist at ASL Contractors

Job Details

• Responsible for delivering the overall company brand objectives and strategies; ensuring brand growth
• Monitors market trends and oversees advertising activities to ensure the right message is delivered for their product or service.
• Oversee the Print media activities of the company.
• Manage our brand ambassadors, advertorials, social media pages, and all commercials.
• Researching consumer markets, monitoring market trends, and identifying potential areas in which the company can make sales and generate more income.
• Generating names for new and existing products and services, coming up with ideas for new designs and projects.
• Overseeing the production of TV adverts, newspaper and magazine advertisements, direct mail packs, email campaigns, websites, exhibition stands, and road shows, liaise with art designers, copywriters, media buyers, and printers
• Supervising the sign-off of marketing literature and campaigns, liaising with legal and compliance personnel, ensuring the designs and messages meet the company brand and regulatory guidelines
• Co-coordinating the launch program of products.
• Assisting with product development, pricing, and new product launches as well as developing new business opportunities
• Competitor and customer insights analysis
• Working to ensure that a consistent, desirable message is conveyed through the company's communications channels.
• Working with the IT department to ensure that company websites are maintained and updated with appropriate information
• Assisting with content development and management.
• Develop and implement brand plans and strategies.
• Promote brand growth and expansion.
• Should be highly creative and have the ability to produce innovative and original ideas.
• Should have general and in-depth knowledge of the real estate market terrain to keep up to date with customer trends, as well as try to predict future trends.

JOB REQUIREMENT

• Minimum of Bachelor’s Degree (Second class Upper) in Marketing, Communication, or other related fields of study.
• Proven 7-10 years of working experience as a brand manager with a proven track record of delivering excellently.
• Expertise in marketing and communication.
• Familiarity with rules, regulations, industry best practices, and performance standards.
• Should Have Decision-making ability and leadership skills.
• Should possess excellent verbal and writing skills.
• Prior Experience working with real estate companies will be an added advantage
• Preferably female

Salary N300,000 – N500,000