Brand Strategy Officer at Peridot Forte Solutions Consulting

Our Client in the Retail Industry requires a Brand Strategy Officer to join their team.

Responsibilities

1. Customer Relationship Management

• Responsible for the organization’s customer relationship management
• Staying up-to-date on consumer research and market trends.
• Analyzing research, data, and trends on markets and customers
• Creating competitive reviews and situational analyses.
• Up-to-date maintenance of the Customer Database

2. Digital Marketing

• Develop our social media strategy
• Design promotional campaigns for products and other subsidiaries
• Use market data and trends to develop strategies to create more effective marketing plans for products or services

3. Content Management

• Develop a content calendar
• Developing brand architecture, positioning, and strategy.
• Writing compelling brand stories for onward distribution on all social media channels

Requirements

• First Degree in Marketing, Communication and any other related course with 2-3 years’ work experience in a similar role.
• Creative and analytical
• Portfolio of brand-building projects is a plus
• Experience developing marketing strategies based on market segmentation
• Excellent Communication skills.
• Good attention to detail.