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  • Posted: Nov 22, 2024
    Deadline: Not specified
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    ALERZO limited is a B2B logistic company with the aim of reinventing and revolutionizing the way goods move from manufacturer to retailers in Emerging markets.
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    Brand Storyteller

    • The ideal candidate is a master storyteller and strategic thinker, adept at weaving Alerzo's mission and achievements into stories that build trust and deepen connections with customers and partners.
    • As the Brand Storyteller, you will take ownership of our brand strategy effort —crafting narratives that drive engagement, inspire action, and position Alerzo as a trusted leader in the industry.

    Responsibilities

    • Develop and execute a cohesive storytelling strategy that effectively communicates Alerzo's mission, vision, and impact in Nigeria's informal retail sector.
    • Maintain and manage an editorial calendar to produce high-quality content, including blog posts, whitepapers, thought leadership articles, social media content, case studies, and video scripts.
    • Collaborate with internal teams to coordinate and oversee story collection and production processes.
    • Study Alerzo's products and services to translate technical details into compelling benefits that resonate with key stakeholders, including customers, partners, and investors.
    • Partner with leadership to craft personalized narratives that position the CEO and key executives as influential thought leaders in the industry.
    • Work closely with marketing, product, and customer success teams to embed storytelling into campaigns, events, and product launches.
    • Establish and maintain relationships with media outlets, journalists, and industry publications to ensure consistent, positive coverage of Alerzo's brand, leadership, and products.
    • Evaluate the effectiveness of storytelling initiatives by analyzing engagement metrics, media impressions, and audience feedback.
    • Gather and synthesize feedback from various sources to identify actionable insights for enhancing storytelling strategies and outputs.

    Requirements

    • Bachelor's degree in Communications, Marketing, English, Journalism, or a related field.
    • Minimum of 3 years of experience in storytelling, brand marketing, or strategic communications.
    • Proven track record of using compelling brand storytelling and leadership strategies to drive business results.
    • Exceptional storytelling, writing, and editing skills, with an eye for detail.
    • Strong relationship-building and interpersonal skills to work effectively with internal teams and external stakeholders.

    Method of Application

    Interested and qualified? Go to Alerzo Limited on alerzo.zohorecruit.com to apply

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