Brand Specialist at Credit Registry

About the Job

• We are looking for a highly creative Branding and Communications Associate with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• The Branding and Communications Associate will plan strategies and campaigns to promote the company’s image, produce high quality content and communications as well as design social media strategies to achieve our corporate goals.

Job Description
As our Branding and Communications Associate your duties include but not limited to the following:
Public Relations:

• Plan publicity strategies and campaigns to promote the company’s brand image
• Organise and attend promotional events such as press conference, exhibitions, tours etc
• Write and produce presentations, keynote speeches and press releases
• Seek opportunities for partnerships, awards and recognitions
• Track media coverage and industry trends
• Address inquiries from customers, media and other stakeholders
• Collaborate and maintain good relationship with agencies and other vendor partners
• Submit Public Relations report to management.

Social Media Strategy:

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Content Writing:

• Research on industry related topics
• Create various content types (videos, articles, infographics) with relevant tone and style, adhering to the respective style guides
• Develop content and post bi-monthly blog articles
• Develop monthly social media content calendar
• Write engaging copy in order to attract potential consumers, build brand loyalty and brand love
• Identify customers’ needs and gaps in existing content and recommend new topics
• Stay up to date on industry trends to support content development

Educational Qualification

• B.Sc / BA in Public Relations, Mass Communications or a related field.

Requirements:

• Minimum of 3 years proven experience in digital marketing
• Highly creative individual
• Proficiency in MS Office
• Advanced research skill
• Excellent communication skills
• Understanding of grammar rules and how to construct clear sentences
• Understanding of search engine optimization best practices
• Excellent writing and editing skills
• Ability to work on multiple projects with different objectives simultaneously
• Keen eye for details.