Brand Marketing Manager at Mirrors Beauty

Role Description

• This is a full-time, hybrid role for a Brand Marketing Manager based in Lagos, Nigeria.
• The Brand Marketing Manager will be responsible for developing and executing marketing strategies to enhance brand awareness and customer engagement.
• Key responsibilities include managing campaigns, creating marketing content, collaborating with internal and external stakeholders, analyzing market trends, and ensuring the brand's positioning aligns with business goals. The role offers a mix of in-office and remote work flexibility.

Key Responsibilities

Brand Strategy & Positioning

• Own the positioning and storytelling for assigned brands
• Ensure each brand has a clear identity across digital and in-store channels
• Align brand direction with overall business goals

Campaigns & Launches

• Lead and execute product launches and seasonal campaigns
• Work closely with internal teams to deliver cohesive campaigns across all platforms
• Ensure timely and high-quality execution

Brand Partnerships & Supplier Management

• Serve as the key point of contact for brand partners
• Drive marketing support, collaborations, and campaign alignment
• Identify opportunities for co-branded initiatives and activations

In-Store Experience & Visual Direction

• Work with VM and retail teams to maintain premium brand presentation
• Ensure in-store experience reflects brand identity and luxury standards

Performance & Growth

• Track brand performance and recommend actions to drive sales
• Identify opportunities to grow key categories (fragrance, skincare, etc.)
• Balance brand equity with commercial outcomes

Qualifications

• Strong skills in marketing strategy development, brand management, and campaign planning.
• Experience in content creation, digital marketing, and social media marketing.
• Proficiency in data analysis, market research, and performance evaluation to guide decision-making.
• Excellent communication, collaboration, and stakeholder management abilities.
• Creative thinking, attention to detail, and a strong understanding of luxury and beauty markets.
• Bachelor's degree in Marketing, Communications, or a related field.
• Proficiency in tools such as Google Analytics, social media platforms, and CRM software is a plus.
• Experience in the beauty or luxury retail industry is a must
• Experience managing campaigns, launches, and partnerships
• Commercial awareness with the ability to connect marketing efforts to sales performance.
• A self-starter who can take ownership and drive results