Brand Marketer / Brand Strategist at My-HRpro Consulting

Job Description:

• We are seeking a creative and strategic Brand Marketer / Brand Strategist to grow and strengthen our spa brand. T
• his role is responsible for shaping brand perception, increasing visibility, driving bookings, and ensuring a consistent, premium brand experience across all customer touchpoints.
• The ideal candidate understands lifestyle and wellness branding and can translate strategy into campaigns that attract, engage, and retain clients.

Key Responsibilities
Brand Strategy & Positioning:

• Develop and execute brand strategies aligned with business goals
• Define and maintain brand voice, messaging, and visual consistency
• Ensure all communications reflect the spa’s values and premium experience

Marketing & Campaign Execution:

• Plan and execute marketing campaigns for services, packages, promotions, and seasonal offers
• Manage digital presence across social media, website, email, and Google Business
• Coordinate content creation (copy, visuals, video) with internal teams or vendors

Customer Growth & Engagement:

• Drive brand awareness, client acquisition, and repeat bookings
• Support loyalty programs, partnerships, and influencer collaborations
• Align marketing efforts with customer experience and service delivery

Performance & Insights:

• Track and analyze campaign performance and brand metrics
• Provide monthly performance reports with insights and recommendations
• Optimize strategies based on data and customer feedback

Key Performance Indicators (KPIs)
Brand Growth & Awareness:

• Increase in brand awareness and reach (social media impressions, website traffic)
• Growth in social media followers and engagement rate
• Brand consistency score across platforms and touchpoints
• Customer Acquisition & Revenue Impact
• Number of new client bookings driven by marketing campaigns
• Conversion rate from campaigns (ads, promotions, content)
• Revenue contribution from marketing-led initiatives

Campaign Performance:

• Campaign ROI and cost per acquisition (CPA)
• Engagement metrics (click-through rate, saves, shares, comments)
• Timely execution of campaigns and promotions
• Customer Engagement & Retention
• Growth in repeat bookings influenced by campaigns
• Email open and click-through rates
• Customer feedback and brand sentiment (reviews, testimonials, ratings)

Operational & Reporting KPIs:

• Monthly performance reports delivered on time
• Accuracy and clarity of insights and recommendations
• Collaboration effectiveness with operations and service teams

Requirements

• Bachelor’s Degree in Marketing, Communications, Business, or related field
• 3–6 years experience in brand marketing or digital marketing
• Experience in spa, beauty, hospitality, wellness, or lifestyle brands is a strong advantage
• Strong understanding of digital marketing and social media platforms
• Excellent communication, creativity, and analytical skills
• Ability to manage multiple campaigns and deadlines.