Brand Manager at Promasidor

About the job

This individual will be responsible

Executing brand plans:

• Execute approved marketing activities for brands/products, particularly below- the-line programmes.
• Plan, activate and monitor regular sampling programmes as appropriate brands/products.
• Ensure core/major activities are evaluated and learnings captures for future brand planning.

Engage in marketing insight:

• Monitor and report on brand health, including competitor monitoring, using agreed attributes and format.
• Use consumer insight to inform development of marketing programmes for brands/products.
• Provide market information with which to report on the performance of assigned brands/products.

Competitor monitoring:

• Track competitor activities in the assigned brand/product sector and assist the Manager, Brands’ Group, in developing response strategies to protect the position of the brand/product.

Budgetting:

• Manage marketing budgets to execute annual activity plans for assigned brands/products, on budget and on time.
• Monitor expenditure against agreed activities and provide regular reports to the Manager, Brands Group.

Results:

• Execute below-the-line activities for brands/products and evaluate performance against activity objectives.

Financial scope:

• Responsible for managing marketing expenditure allocated to the brands/products.

EDUCATION & EXPERIENCE

• Minimum second-class Bachelor’s degree from a reputable university, within or outside Nigeria or abroad
• Postgraduate qualification in Marketing would be an added advantage if the first degree is not in a related
• field.
• 3-5 years’ work experience in a reputable company, preferably FMCG, of which at least 2 must be in the Marketing function, Sales

KNOWLEDGE & SKILLS

The individual should be able to

• Interpret data and information
• Prepare annual marketing/activity
• plans
• Develop and execute consumer, trade promotions & POS material
• Manage third party supplier
• Manage budgets and expenditure
• Work in teams
• Understand research techniques
• Have presentation skills
• Use Microsoft Office suite (Word, Excel and PowerPoint ) at a proficient level

PERSONAL ATTRIBUTES

The individual should be

• Self-motivated
• Analytical
• Articulate (Verbal and written )
• Able to interact with a range of people (Interpersonal skills)