Brand Manager at Olam Agri

Job Description

• Drive profitable growth of brands assigned
• Develop Brand Plans for market, ensure timely execution and in line with budget
• Manage all Brand’s activities as well as 3rd parties to ensure flawless execution
• Track Brand’s performance and prepare reports

Key Deliverables

• Develop deep, actionable consumer insights on brand, competition, usage and attitudes, and leisure pursuits.
• Based on sound consumer insight and strategy defined by the business, prepare 360 degree plans for market to generate demand for the brands assigned and achieve market share targets
• Consumer Communication Plan.
• Consumer Activation Plan.
• Generate product innovation, renovation (including product modification) ideas.
• Brand Equity Definition
• Help develop Brand Architecture & Brand Pyramids for the assigned brands.
• Ensure creative assets are created and documented.
• Develop platforms for consumer & trade activation.
• Help develop consumer validated winning communication for the brands assigned.
• Ensure consistency of communication and adherence to the Brand Pyramids in various touchpoints by all.
• Ensure execution of brand plans on time and budget.
• Management of external agencies to deliver the best creative output and on-time execution.
• Understand how consumers assimilate media & Implement efficient media planning & buying.
• Ensure effective management of internal and external research projects using the right tools and techniques.
• Manage the development of pack design (new/ changes).
• Drive innovations in existing and new areas following the stage-gate methodology. Ensure an 18 month rolling Rhythm Chart.
• Help with Trade Marketing Requirements.
• From the product ‘point of view’ ensure that targeted GCs are maintained & higher GC products develop consumer franchise.

Requirements

• A good university degree; MBA or other relevant certification is a plus
• Job experience: 5 years minimum experience in Brand Management
• Strong oral and written communication skills as well as presentation skills
• Goal-oriented and results-driven with a creative mindset