Brand Manager at FairMoney

Job Description

• The FairMoney Neobank is looking for an experienced Brand Manager who will be responsible for handling short term strategy initiatives and daily execution for the Banking & Lending Business Unit.
• The successful candidate will be the “quarterback” of operations, organization, and execution of FairMoney’s brand strategy. This person will identify opportunities to define and develop an innovative integrated marketing strategy for the company.
• You will act as the driver and main point-of-contact for marketing-research initiatives with key stakeholders internally and externally, and lead the translation of key insights into sound strategic recommendations.
• This opportunity is for someone who is excited about playing a key role in defining and building a bold, innovative brand that has a strong POV on the reinvention of finance.

What We Are Waiting For You to Do

• Craft and hone our brand positioning, architecture, and story, and inspire how it is communicated across segments and marketing communications. This includes leading foundational strategic development such as: category definition, positioning, and messaging.
• Build and manage a system to track and report on our brand’s growth and perception among our audience in this emerging category.
• Proactively identify opportunities to build brand value in correlation with our business objectives.
• Champion market research to understand our evolving position in the marketplace, stay abreast of cultural and marketplace trends as they relate to our business, gain insight into our audience and how to influence prospective customers, and test messaging.
• Lead bi-annual integrated marketing strategic planning, working in partnership with marketing leadership to ensure we tell a cohesive narrative.
• Build a deep understanding of our target audience segments, including sizing, attitudes toward the category, and purchase drivers to inform strategies and optimal investment levels
• Map an end-to-end customer journey across segments to serve as a framework for aligning marketing strategies cross-functionally and ensure a customer-first perspective.

Requirements

• Bachelor’s Degree required
• At least 3 years of relevant brand strategy development and management experience; fintech/B2C experience is a plus
• Deep experience in leading integrated marketing strategies with expertise across all aspects - foundational brand strategy, brand architecture work, and communications planning
• Savvy in translating research results into clear, actionable insights and implications
• Entrepreneurial spirit: comfortable building proposals, methodologies, and frameworks from the ground up
• Can craft and represent a strong recommendation with rationale while inviting discussion and collaboration
• Ability to influence and independently manage stakeholders, both internally and externally
• Willingness to travel across Nigeria, if necessary