Brand Manager at Evans Industries

Company Description

Evans Industries Limited is an indigenous manufacturer of Eva Complexion Care Soap, Hawaii and Meditol Antiseptic Soap. With variants of Eva soap such as, Classic, Gold, Ivory, Pearl, Forever, and Herbal. Additionally, with five variants of medicated and antiseptic soap, such as Meditol Original, Gentle, Herbal, Cool, and Classic. Evans is a subsidiary of Ekulo Group of Companies, an international limited liability company established in July 3, 1984.

Job Description:

• Brand Strategy Development: Develop comprehensive brand strategies aligned with the Evans Industries Limited overall marketing objectives and target audience.
• Brand Positioning: Define and refine the brand's positioning to differentiate it from competitors and resonate with target customers.
• Market Research: Conduct market research to understand consumer preferences, market trends, and competitor activities. Use insights to inform brand strategies and identify growth opportunities.
• Product Development Support: Collaborate with business development managers to ensure new products or product enhancements align with the brand's positioning and messaging.
• Brand Communication: Develop and oversee the implementation of integrated marketing communication plans, including advertising, digital marketing, public relations, and social media, to effectively communicate the brand message and value proposition.
• Brand Identity Management: Manage the brand's visual identity, including logos, packaging, and brand guidelines, to ensure consistency and alignment with brand positioning.
• Campaign Management: Plan, execute, and evaluate marketing campaigns to drive brand awareness, customer acquisition, and engagement across various channels.
• Cross-Functional Collaboration: Work closely with internal teams, including sales, product development, and creative services, to align brand strategies with overall business goals and ensure consistent brand messaging and execution.
• Performance Monitoring: Monitor and analyze key performance metrics, market trends, and competitive activities to track the effectiveness of brand initiatives and identify areas for improvement.
• Brand Health Monitoring: Conduct regular brand health assessments and consumer sentiment analysis to track brand perception and identify opportunities for strengthening brand equity.

Requirements:

• Bachelor's degree in marketing, business administration, or a related field. Master's degree or MBA is often preferred.
• Proven experience (5+ years) in brand management or marketing roles, preferably within the relevant industry or sector.
• Strong strategic thinking and analytical skills, with the ability to translate insights into actionable brand strategies.
• Excellent communication and presentation skills, with the ability to articulate and advocate for brand initiatives across stakeholders.
• Creative thinking and problem-solving abilities, with a track record of developing innovative marketing campaigns and brand experiences.
• Proficiency in market research, data analysis, and project management tools.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.