Brand Manager, Close Up at Unilever

Ref No: R-19546

Main Job Purpose
Overview:

• To play key supporting role in the development and implementation of the integrated brand marketing plan and to achieve the business goals for CloseUp.
• The job requires managing CloseUp to deliver market development campaign and innovations across Nigeria.

Job Summary

• Develop the brand marketing plan through an understanding of the drivers of brand growth and brand health.
• Develop and execute marketing activity in line with brand marketing plans ensuring consistency with ‘brand key’ vision and ‘brand vision’ plan.
• Analyze brand performance and brand health by constant evaluation of national support activities against measurable objectives.
• Deliver specific innovations as per the brand strategy to deliver growth in the market share and other performance indicators as outlined by the business/function and Line Manager.
• Provides input to volume forecasting, financial updates and monitors key indicators and drivers of brand performance (6P’s).  Recommends solutions and implement improvements to meet annual targets.
• Assist in the development of brand strategies and plans to achieve short and long-term business targets (financial and in-market performance).
• Assist in the implementation of brand plans within designated timelines and budget restrictions and in the execution of consumer support programs (consumer promotion), market research and design.
• Participate in the creative development process and execution of the brand activation.
• Assist in monitoring and analysing competitive and marketplace activity.
• Managing of all day-to-day activities associated to all marketing efforts, including, project management, creative development, campaign tracking and reporting as necessary.
• Work closely with cross functional team to land flawlessly all marketing related activities and project  innovations.

Internal Stakeholders the role interfaces with:

• CCBTs; CCD teams; CD Excellence
• Category Managers; Consumer & Market Insight Manager
• Finance BP; Supply Chain; R&D Department; Quality Team
• Corporate Communications/ Communication Channel (Media) Manager
• Key Account Managers; Territory Managers

External Stakeholders the role interfaces with:

• Communication & Public Relations Agency; Marketing Research Agencies; Regulatory body (GSA & FDA); Creative Agencies

Key Requirements

• Relevant Degree
• Minimum of two (2) years brand management in a Fast-Moving Consumer Goods (FMCG) environment or marketing role.
• Customer marketing experience is an added advantage.
• Relevant Business management and project management experience.
• Key Competencies (SOL’s): Purpose & Service; Personal Mastery; Agility; Business Acumen; Talent Catalyst; Consumer Love; Passion for high performance
• Working knowledge of: Show Empathy & Curiosity; Transform Data into action; Craft and Champion Purposeful Brands; Create Agile Integrated Engagement plans; Executive Flawlessly, Track & Optimize; Project Management; Analyse research data;