Brand Manager at CADSYNC Consults

Position Overview

• Our client is looking for a Brand Manager who will be responsible for ensuring that the brand remains recognizable, up to date, and exciting to customers.
• This is an exciting opportunity for a Brand Manager to join one of Nigeria’s leading retailers and build their career.
• This is an onsite position from Monday to Friday, based in Lagos, and the Brand Manager will report to the National Sales Manager.

Responsibilities

• Analyze consumer insights
• Plan effective marketing campaigns and brand positioning strategies
• Manage existing and new brand categories.
• Approve seasonal design concepts, products, and colors that match our corporate brand
• Contribute to monthly/annual plan
• Assess how new brand concepts and strategies perform (ROI, KPIs)
• Plan, design and implement strategies to expand the brand’s impression, exposure and market share.
• Communicate with partners, distribution agents, vendors, and other personnel
• Monitor/Review quarterly royalty statements to ensure accuracy.
• Foster internal partnerships to expedite the development of new products/ideas.
• Analyze current and upcoming market trends

Education Requirements / Qualifications

• Bachelor's Degree in Marketing, Business, or a related field. MBA preferred
• 3-5 years of experience in brand management, brand marketing, or marketing management

Key Competencies:

• Brand Awareness - measuring the level of consumer consciousness of the product. It includes consumers’ ability to recognize a brand as well as associate it with a given product or service.

Top-of-mind Awareness:

• The ability for consumers to think of a brand in relation to a product or service category. This can be split out into prompted or unprompted top of mind awareness.

Brand Recognition:

• The ability for consumers to name a brand when presented with a tagline, logo or other brand asset.
• Brand Association - These are thoughts and feelings that consumers have towards your brand, whether functional or emotive.

Functional Associations:

• Traits that consumers have ascribed to the brand that focus around considered, ‘logical’ factors such as value for money, level of quality and company ethics.

Emotive Associations:

• Traits that customers have (sometimes unconsciously) ascribed to the brand that focus on feelings, such as nostalgia, happiness or anger.
• Brand Experience-Brand experience involves measures of general like and dislike of a brand, including likelihood to recommend a brand to their friends/family and satisfaction levels based on a recent experience

Customer Satisfaction:

• The brand experience involves measures of general liking and dislike of a brand, including the likelihood to recommend a brand to their friends / family and satisfaction levels based on a recent experience.
• Usage - The percentage of people that use a brand among a given audience.
• Recency - How recently a given customer has purchased from the business.
• Frequency - The average number of times customers purchase over a given period.
• Value -The average value of customer purchases over a specific period of time.
• Conversion rate - The percentage of visits (whether online or in-store) that result in a sale and/or customer.

Knowledge, Skills and Attributes:

• Proficient in MS Office and other sales management software
• Excellent Proven ability to work cross-functionally
• Experience managing a brand across multiple markets
• Creative thinker and problem solver
• Strong communication skills
• Project management experience, with a solid understanding of project management principles and techniques
• Strategic thinker able to identify long-term opportunities and trends.