About the Ecosystem
You will be responsible for content across three interconnected brands:
Darey.io (Tech Education)
- Focus: Tech career transformation
- Goal: Drive learner acquisition
- Content Angle: Transformation stories, career pathways, job outcomes
Xterns.ai (Work Experience Platform)
- Focus: Talent placement & work experience
- Goal: Attract talent + build employer trust
- Content Angle: Proof of work, real-world experience, hiring success
Dare (Founder Brand)
- Focus: Thought leadership & trust building
- Goal: Build credibility across the ecosystem
- Content Angle: Insights, storytelling, tech career guidance
Key Responsibilities
Content Strategy & Brand Positioning
- Own and evolve the content strategy across all brands
- Develop monthly content calendars aligned with campaigns and growth goals
- Maintain consistent brand voice across platforms
- Write or oversee founder-led content (especially LinkedIn)
- Translate business goals into clear content direction
Production & Content Operations
- Plan and execute monthly batch shoot days (3 per month)
- Create shoot plans, scripts, and content briefs
- Coordinate videographers and production logistics
- Oversee post-production workflow (editing, feedback, approvals)
- Ensure minimum output of 80 videos monthly
Distribution & Platform Management
- Manage publishing across:
- LinkedIn
- YouTube
- Instagram
- TikTok
- Schedule content using GoHighLevel (GHL)
- Set up and manage content automations and funnels
- Ensure consistency in posting cadence (no gaps)
Content Repurposing System
- Turn long-form content into multiple short-form assets:
- Shorts/Reels/TikToks
- Carousels
- Quote graphics
- Written posts
- Build and manage a repeatable repurposing pipeline
- Maximize content value across platforms
Team Leadership & Coordination
- Manage and supervise:
- Video Editors
- Videographers
- Graphic Designer
- Assign tasks, track delivery, and maintain quality standards
- Ensure editors meet weekly output targets
- Provide structured feedback and performance guidance
Performance Tracking & Optimization
- Track and analyze:
- Views
- Engagement rates
- Follower growth
- Platform-specific KPIs
- Produce monthly performance reports
- Identify winning content and scale it
- Fix underperforming areas with clear action plans
The Content Machine You Will Run
- 80 videos per month
- 3 batch shoot days monthly
- Multi-platform distribution system
- Structured repurposing pipeline
- Automated scheduling via GHL
This system already exists.
Your job is to run it, improve it, and never let it break.
Requirements
Experience
- 3–5 years in:
- Content strategy
- Brand communications
- Content production or media operations
- Experience managing multi-platform content at scale
- Strong exposure to video production workflows
- Familiarity with African/Nigerian digital audience
Core Skills
- Strong writing and storytelling ability
- Content planning and execution
- Project management (high-volume workflows)
- Deep understanding of social platforms & algorithms
- Data-driven decision-making
- Team management and coordination
Tools (Advantage)
- GoHighLevel (GHL)
- Content scheduling tools
- Basic understanding of video editing workflows
Mindset (Very Important)
We are not looking for just skill—we are looking for how you think.
- Operator mindset: You execute, not just ideate
- Ownership: You take responsibility for results
- Systems thinker: You build repeatable processes
- High standards: You care about quality and consistency
- Direct communicator: You say what is working and what isn’t
Success Metrics (First 90 Days)
By month 3, you should have:
- Consistent posting across all platforms
- Fully functioning content calendar system
- Successful execution of at least 3 batch shoot cycles
- Editors delivering consistently and on time
- Founder content running daily (LinkedIn)
- Performance reporting system in place
- Clear understanding of audience and content direction
Compensation & Benefits
- Salary: 300–400 based on experience
- Performance-based bonus
- Hybrid work structure
- Opportunity to grow into a Head of Content / Content Director role
Gmail
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