Brand & Content Specialist at Lenco Technology Limited

Job Summary

• We’re looking for a creative, detail-oriented, and results-driven Brand & Content Specialist to take ownership of our brand’s storytelling across all channels.
• This role will manage our blog, lead article creation, oversee social media presence, and handle company communications, including email campaigns and in-app messaging.

Key Responsibilities
Blog Management & Content Creation:

• Plan, research, write, andedit engaging blog articles aligned with our brand voice and SEO goals.
• Maintain an editorial calendar and ensure timely publishing.
• Collaborate with internal teams and subject matter experts for fresh, relevant topics.
• Develop and execute a social media content strategy across all company platforms.
• Create engaging posts (text, image, and video) that drive audience engagement and growth.
• Monitor analytics, track performance, and optimize content for better results.

Company Communications & Optimisation of Paid Ads:

• Draft, design, and send email campaigns (newsletters, product updates, promotions).
• Write and schedule in-app messages and push notifications to keep customers informed and engaged.
• Ensure all communication reflects brand tone and is clear, concise, and impactful.

Requirements

• Bachelor’s degree in Marketing, Advertising, Communication or related field
• 1-3 years of experience as a brand and content specialist or related field
• Proven experience in content creation, copywriting, and digital marketing.
• Strong understanding of SEO, social media algorithms, and engagement strategies.
• Excellent written and verbal communication skills.
• Familiarity with tools like WordPress, Intercom (or other email marketing platforms), and social media management tools.
• Creative mindset with strong organisational and time management skills.
• Experience in A/B testing for emails and social media campaigns.
• Basic graphic design or video editing skills.
• Understanding of analytics tools (Google Analytics, Meta Business Suite, etc.).