Want to get a job fast?
Signup and complete your profile on MyJobMag. Employers will find you 4x faster with a complete profile. You can download your completed profile anytime Signup Now
Established in 2007, Accion Microfinance Bank has a mission, "To economically empower micro-entrepreneurs and low-income earners by providing financial services in a sustainable, ethical and profitable manner.” The bank has an extensive branch network where customers have easy access to various products and services that include savings, loans, micro-i...
Read more about this company
Planning and execution of all communications and media actions across all channels, including online and social media and offline
In charge of providing strategic input and direction for the brand, developing style guides, templates, and other materials, developing non-campaign brands while keeping the Accion MfB?s vision, mission, and objectives in mind
Develop and reviewing content (press releases, articles, etc.) on all channels on behalf of the Bank
Effectively manage the Bank?s collateral asset and ensure resources are optimally maximized
Developing and executing a road map for Accion MfB? s strategy
Monitoring the delivery of the brand direction and recommending areas of improvement.
Effectively manage internal and external stakeholders and build strong advocacy within the ecosystem
Plan, coordinate and produce marketing campaigns including events materials, press releases, social media and web content
Carry out ongoing competitive content assessment of other related businesses regularly
Continuously monitor, measure and improve effectiveness of communication initiatives.
Develop the corporate communication and brand management strategy, policies, processes and guidelines and monitor implementation
Coordinate the development of appropriate research and monitoring programmes to track brand performance
Oversee the design and production of marketing collateral and promotional programmes e.g. adverts, online campaigns, corporate websites
Monitor and evaluate the impact of Accion MfB?s communication and marketing activities on the company?s reputation
Plan and manage public events (road shows, product launches, customer fora etc.) and conduct post evaluation and reporting for Management use
Develop and build content for all marketing materials including newsletters, flyers, website, social media channels etc.
Oversee all the activities of the webmaster and ensure the company?s website is fully operational at all times and complies with brand guideline
Maintain a positive work environment that facilitates collaboration and information sharing and is conducive to attracting, retaining, and motivating diverse talent among others.
Qualification & Experiences
Membership of relevant professional body is desirable
Minimum of Eight (8) years? experience in corporate advertising, marketing and relevant work experience in a complex work environment with at least Four (4) years in the banking or other financial related sectors.
A bachelor's degree in Public Relations, Marketing, Advertising, Communication or any related field. MBA or related master?s Degree is an added advantage.
Strong management and leadership skills
Ability to conduct robust research
Demonstrable project management skills
Strong creativity & innovation with good business acumen
Excellent Networking & relationship building skills
Brand awareness - a clear understanding of brands and the marketing mix
Excellent understanding in how to use marketing tools and techniques to increase visibility, profile and reputation of an organization
Proficient with MS Office and other relevant Application