Brand Communications Manager at ACCION Microfinance Bank

Job Responsibilities

• Planning and execution of all communications and media actions across all channels, including online and social media and offline
• In charge of providing strategic input and direction for the brand, developing style guides, templates, and other materials, developing non-campaign brands while keeping the Accion MfB?s vision, mission, and objectives in mind
• Develop and reviewing content (press releases, articles, etc.) on all channels on behalf of the Bank
• Effectively manage the Bank?s collateral asset and ensure resources are optimally maximized
• Developing and executing a road map for Accion MfB? s strategy
• Monitoring the delivery of the brand direction and recommending areas of improvement.
• Effectively manage internal and external stakeholders and build strong advocacy within the ecosystem
• Plan, coordinate and produce marketing campaigns including events materials, press releases, social media and web content
• Carry out ongoing competitive content assessment of other related businesses regularly
• Continuously monitor, measure and improve effectiveness of communication initiatives.
• Develop the corporate communication and brand management strategy, policies, processes and guidelines and monitor implementation
• Coordinate the development of appropriate research and monitoring programmes to track brand performance
• Oversee the design and production of marketing collateral and promotional programmes e.g. adverts, online campaigns, corporate websites
• Monitor and evaluate the impact of Accion MfB?s communication and marketing activities on the company?s reputation
• Plan and manage public events (road shows, product launches, customer fora etc.) and conduct post evaluation and reporting for Management use
• Develop and build content for all marketing materials including newsletters, flyers, website, social media channels etc.
• Oversee all the activities of the webmaster and ensure the company?s website is fully operational at all times and complies with brand guideline
• Maintain a positive work environment that facilitates collaboration and information sharing and is conducive to attracting, retaining, and motivating diverse talent among others.

Qualification & Experiences

• Membership of relevant professional body is desirable
• Minimum of Eight (8) years? experience in corporate advertising, marketing and relevant work experience in a complex work environment with at least Four (4) years in the banking or other financial related sectors.
• A bachelor's degree in Public Relations, Marketing, Advertising, Communication or any related field. MBA or related master?s Degree is an added advantage.

Key Performance:

• Strong management and leadership skills
• Ability to conduct robust research
• Demonstrable project management skills
• Strong creativity & innovation with good business acumen
• Excellent Networking & relationship building skills

Required Knowledge:

• Brand awareness - a clear understanding of brands and the marketing mix
• Excellent understanding in how to use marketing tools and techniques to increase visibility, profile and reputation of an organization
• Proficient with MS Office and other relevant Application