Brand Communication Officer at ITEX Integrated Services Limited

Role Summary

• Manage campaigns, communications, and marketing responsibilities for the organization, alongside ensuring staff have high Level of awareness of company strategic goals, initiatives, and key activities within the company.
• Work as a growth marketing specialist to understand the short and long-term marketing targets and then develop growth strategies.

Key Duties and Responsibilities

Digital Marketing:

• Plan, manages and oversees all aspects of a digital marketing campaign to effectively promote ITEX product.
• Delegating responsibilities to the marketing team and measuring the performance analytics of a campaign.
• Creating digital marketing campaigns, including web, google ads, email, social media, and display advertising
• Maintaining our social media presence across all digital channels
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Collaborate with internal teams to create landing pages and optimize user experience (Itex as a brand and ItexPay)
• Timely creation and dissemination of crisis content to staff and external audience
• Research corporate events/exhibitions to improve staff knowledge and improve brand visibility.
• Build strategies to publish display, social media, SEO and web advertisements.
• Work with a team to brainstorm ideas for digital campaigns, then delegate the necessary takes to each team member based on their specific skills.
• Review and measure campaign performance to determine if it meets marketing goals.
• Responsible for reporting and presenting campaign/insights to the management team
• Create and manage budgets for products

Content Creator

• Collaborating to write content for websites, social media pages and public communications.
• Draft MD’s communique to internal and external customers
• Create video scripts for internal and external customers and manage all social media platforms alongside Collaborating with the HR, Compliance, team to ensure staff are well informed and carried along on company information.
• Generate content for company’s promotional materials
• Collaborate with HR team in organizing team bonding activities, webinars, trainings for staff
• Brainstorming and suggesting new ways to improve staff relationship and information circulation by tapping into new trends
• Maintain consistency in content and ensure staff are alignment with the brand history, plans, and goals
• Research corporate events/exhibitions to improve staff knowledge and improve brand visibility.

Educational Qualifications and Professional Certifications Required

Educational Qualifications

• 1-3 Years of relevant work experience
• B.Sc. in Mass Communication

Professional Certifications:

• Digital marketing
• Public speaking and presentation

Knowledge, Skills, and Abilities (KSAs) Required

Knowledge:

• Data Analysis & Reporting
• Knowledge of employment laws
• Employee Relations
• Benefits Administration

Skills:

• Digital Marketing tools
• Event planning & PR Campaign
• Proficiency in video editing
• Microsoft Office
• Content creation
• Well-versed in the use of social media as a marketing tool
• Understands website metrics and best practices
• Experience with lead generation
• Able to work with colleagues at all levels to develop marketing goals and evaluate results
• Good at problem-solving and communication
• Strong writing skills

Abilities:

• Workload Management
• Organization and planning skills
• Attention to detail.
• Good inter-personal relationship
• Analytical thinking
• Goal & customer oriented
• Creative mindset
• Excellent written and verbal communication skills
• Collaboration & Teamwork
• Analytical Thinking