Brand & Communication Officer at AXA Mansard

JOB DESCRIPTION AND EXPECTATION

The Brand & Communication Officer is responsible for providing support and driving the execution of AXA Mansard’s brand, marketing and communication strategies across digital and traditional media channels.

Academic/Professional: Relevant first degree in Marketing or any related course.

Work experience: At least 7 years’ experience in brand management and corporate communications.

Job Level: This position has been profiled as a minimum Analyst role owing to the defined skill level, years of experience and complexities of the task to be performed.

Grade Level: This position has been profiled as a minimum Grade Level Analyst 9 owing to the defined skill level, years of experience and complexities of the task to be performed.

Key Responsibilities

• Initiate, implement, and coordinate overall marketing, brand and communication efforts and activities mix of assigned AXA Mansard products/business toward    creating mental availability.
•  Responsible for creating and managing the implementation of brand building and lead-generating events, promotion, and exhibition activities.
•  Manage and ensure that AXA Mansard brand assets – offices, corporate gifts, etc – are on brand and compliant with all relevant regulatory guideline.
• Responsible the company’s CRS activities and ensure that they are in line with company’s sustainability strategy and brand purpose.
• Create brand and marketing assets such as videos, flyers, and other BTL materials to drive awareness and educations of relevant product and initiatives.
• Manage Social Media communication for assigned brand and products.
• Improve the performance of the brand in the market and overall leadership position in terms of TOMA, Consideration etc
• Work with the product managers and sales teams to develop new ideas for reaching end user markets.
• Build and maintain strong relationships with internal and external key stakeholders to ensure proper communication of Company beliefs, policies, culture and service offerings.
• Serve as liaison between the company and advertising agencies, freelance contractors, print suppliers and other marketing services providers.
• Plan and implement marketing and public relations strategies to increase customer base and loyalty.
• Manage media relations, research editorial opportunities and build relationships with key industry media.
• Ensure timely monitoring of corporate communications plan and strategy for uniformity in message, including templates, tag lines and logo usage
• Any other responsibilities that might be required by the CCMO from time to time.