Brand Communication Executive at Tantacom Experiential Projects Limited

Job Summary

• We are seeking a dynamic and creative Brand Communication Executive to join our 360° experiential marketing team.
• The ideal candidate will be responsible for managing and executing brand communication strategies across all touchpoints — including digital, on-ground, PR, and internal communications — to ensure consistent brand messaging and powerful consumer engagement.
• This role plays a key part in shaping brand identity and crafting compelling experiences that bring the brand to life through campaigns, events, and activations.

Key Responsibilities
Brand Communication Strategy & Execution:

• Develop and implement integrated brand communication plans that align with clients' business objectives and brand voice.
• Collaborate with strategy, creative, and client servicing teams to translate marketing briefs into impactful brand messages and campaigns.
• Support the conceptualization and execution of 360° campaigns including ATL, BTL, and TTL initiatives.

Campaign Management:

• Coordinate the end-to-end execution of experiential campaigns including activations, product launches, roadshows, trade events, and pop-ups.
• Ensure consistency in messaging across all communication channels — social, print, digital, radio, OOH, and on-ground activations.
• Liaise with production and creative teams to ensure communication assets are timely and aligned with the brand vision.

Content Creation & Messaging:

• Create and adapt brand messages for different platforms, including scripting for events, taglines, social media copy, press releases, internal memos, and client decks.
• Proofread and maintain tone, accuracy, and consistency in all brand-related content.

Stakeholder & Client Communication:

• Serve as a communication bridge between the internal teams and external clients/agencies.
• Support the Client Service and Strategy teams in developing compelling presentations and proposals for new business pitches.

Monitoring & Reporting:

• Track the effectiveness of brand communication initiatives and provide insights or recommendations for optimization.
• Prepare post-campaign analysis reports detailing performance, engagement metrics, and audience feedback.

Key Skills and Qualifications

• Bachelor’s Degree in Mass Communication, Marketing, Advertising, or related fields.
• 2–4 years of experience in brand communications, preferably in an agency or experiential marketing firm.
• Strong writing, editing, and verbal communication skills.
• Working knowledge of digital marketing, social media platforms, and content strategies.
• Creative thinker with the ability to develop original ideas and bring them to life.
• Experience working on BTL/ATL/TTL campaigns is a strong advantage.
• Ability to multitask, manage time effectively, and work in a fast-paced environment.

Preferred Attributes:

• Energetic, enthusiastic, and a natural storyteller.
• High attention to detail and an eye for brand consistency.
• Team player with strong interpersonal skills and a collaborative mindset.
• Familiarity with event marketing and consumer experience design is a plus.
• Strong proficiency in MS Office (especially PowerPoint), and familiarity with creative or campaign management tools (e.g., Trello, Asana, Canva) is a bonus.

Why Join Us?

• Salary: N250,000 - N350,000 Monthly.
• At Tantacom, we don’t just market — we create memorable, immersive experiences.
• As part of a leading 360° experiential marketing agency, you’ll work with top brands, dynamic thinkers, and award-winning creatives to shape narratives that resonate in the real world.