Brand and Communications Lead at Renda Africa

• The Brand & Communications Manager is responsible for developing and executing strategies that strengthen Renda’s brand positioning, enhance corporate communications, and drive engagement across multiple stakeholders. This role ensures a consistent and compelling brand identity, fosters strong media relationships, and implements impactful campaigns to communicate Renda’s value to both internal and external audiences.

Key Responsibilities

Brand Management & Positioning

• Develop and maintain a strong, consistent brand identity across all communication channels.
• Ensure brand guidelines are adhered to across marketing materials, company communications, and external engagements.
• Conduct market research and competitor analysis to refine Renda’s positioning in the industry.

Corporate Communications & PR

• Develop and implement a corporate communication strategy to enhance brand reputation and visibility.
• Build and maintain relationships with media houses, journalists, and industry stakeholders.
• Manage PR initiatives, press releases, interviews, and media coverage.

Content Creation & Storytelling

• Oversee the creation of compelling content, including blog posts, articles, whitepapers, and case studies that highlight Renda’s impact.
• Develop executive communications, speeches, and thought leadership pieces for senior leaders.
• Craft engaging narratives that communicate the company’s mission, vision, and achievements.

Media & Stakeholder Communication

• Manage media relations and ensure positive brand representation in the press.
• Develop communication strategies for key stakeholders, including customers, partners, investors, and employees.
• Handle crisis communication and reputation management when necessary.

Campaigns & Brand Activations

• Plan and execute marketing campaigns that drive brand awareness and engagement.
• Oversee digital and offline brand activations to enhance visibility and customer engagement.
• Monitor campaign performance and optimize strategies for maximum impact.

Internal & Employer Branding

• Develop and execute initiatives to strengthen Renda’s employer brand and attract top talent.
• Collaborate with HR to create internal communication strategies that foster a strong workplace culture.
• Manage employee engagement initiatives that align with Renda’s values and mission.

Event & Campaign Management

• Organize and manage corporate events, industry conferences, and brand activations.
• Ensure alignment of event objectives with Renda’s overall brand and communication goals.
• Measure the success of events and campaigns, providing reports and recommendations for improvement.

Key Qualifications & Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
• 5+ years of experience in brand management, corporate communications, or PR.
• Strong writing, storytelling, and content creation skills.
• Experience managing media relations and crisis communication.
• Proven ability to develop and execute brand and marketing campaigns.
• Strong project management and event planning skills.
• Excellent communication, collaboration, and stakeholder management skills.
• Experience in B2B or logistics-related industries is a plus.
• Familiarity with digital marketing and social media strategy.
• Strong analytical skills to measure brand impact and campaign performance.