Brand and Communication Officer at DynamicPlus Advisory

Responsibilities

• Formulate PR plans and strategies
• Enhance the company’s voice and presence through online and offline channels
• Manage media relations and requests
• Write press releases, speeches and other PR copy
• Plan and supervise events, fairs, conferences etc.
• Support the implementation of promotional plans
• Present solutions in times of PR crisis
• Facilitate the resolution of disputes with the public or external vendors
• Lead survey initiatives and analyze public opinion
• Draft press releases, pitches, case studies, white papers, and media summaries
• Build relationships with new media contacts and maintain relationships with existing contacts
• Manage media requests in a timely and professional manner
• Pitch story ideas and content to media
• Ensure all communication is cohesive with the brand image
• Track and analyze media coverage to inform future campaigns
• Measure PR program impacts using regular reporting
• Organize, schedule, and prepare key leaders for press interviews
• Research advertising trends
• Research competitors’ pricing and products
• Decide on appropriate placement of ads
• Determine what content will reach customers
• Develop projects to create content
• Publish digital marketing content online
• Implement email marketing campaigns
• Analyze digital data to draw key recommendations around website optimization
• Conduct social media audits to ensure best practices are being used
• Maintain digital dashboard of several different accounts
• Coordinate with sales team to create marketing campaigns
• Prepare emails to send out to customers
• Monitor key online marketing metrics to track success
• Create and maintain online listings across e-commerce platforms
• Ensure that the brand message is consistent
• Manages all social media for the group and post regularly
• Any other assigned assignment by the GMD

Requirements

• B.Sc / BA in PR, Communications, Journalism or relevant field
• Proven experience as public relations specialist or similar position
• Experience in project management and execution of PR campaigns and/or initiatives
• Experience in copywriting and editing
• Working knowledge of MS Office; photo and video-editing software is an asset
• Familiarity with social media platforms (Twitter, Facebook etc.)
• Excellent oral and written communication skills
• Aptitude in presentation and public speaking
• Proficiency in English
• A creative yet practical mind.