Brand Activation Specialist at High Performance Consulting

Summary

A brand activation specialist oversees the design, development, and communication of marketing strategies that are designed to establish a company brand. He/she is a professional who is responsible for the success of the company’s sales department.

Responsibilities

• Formulating and coordinating marketing activities
• Planning and implementing brand activation strategies
• Checking how consumers react to ongoing brand activation projects
• Developing a brand activation calendar
• Tracking the company’s brand marketing goals
• Developing activation platforms and coming up with a client-focused solution
• Working with internal departments and stakeholders to ensure alignment of brand programs and initiatives
• Identifying and creating opportunities for brand engagement
•  Achieving growth and hitting sales targets by successfully managing the sales team
• Designing and implementing a strategic sales plan that expands the company’s customer base and ensure its strong presence

Requirements

• Bachelor’s Degree in Marketing, Advertising, Communications, Business Administration, or another relevant field
• 3+ years of brand activation or marketing experience
• Ability to manage brand campaigns
• Strong internal and external communication skills
• Great understanding of marketing metrics and marketing performance reporting
• Thorough understanding of omnichannel brand marketing practices
• Working knowledge of Microsoft Office Suite (Excel, Word, and PowerPoint