Brand Activation Specialist at CapitalSage Technology Limited

Job Description

• Develop and implement regional trade marketing plans to drive product awareness and sales.
• Collaborate with the sales team to create promotional programs and materials.
• Analyze market trends, competition, and consumer behavior to inform marketing strategies.
• Manage relationships with distributors, retailers, and other partners to ensure effective execution of marketing activities.
• Monitor and report on the effectiveness of trade marketing campaigns.
• Coordinate product launches, trade shows, and other promotional events.
• Any other responsibility set by your line manager

Requirements

• 4+ years of experience in field sales, trade marketing, or brand activation within the FMCG industry.
• Great understanding of marketing metrics and marketing performance reporting.
• Working knowledge of Microsoft Office Suite (Excel, Word, and PowerPoint).