Brand Activation Officer at Alan & Grant

Job Summary

• The role of the BAOs will be to drive engagement with wholesalers and retailers, fostering their purchase of brands from our distributors. This engagement is crucial for ensuring faster inventory turnover and increased revenue for all stakeholders.

Key Responsibilities

• Daily Planning and Execution:
• Articulating a clear list of wholesalers and retailers to visit each day.
• Pre-call planning to set call objectives and focus on products for engagement.
• Checking stock balances with assigned distributors.
• Confirming the supply status of orders previously generated and passed to distributors for fulfillment.
• Customer Engagement
• Visiting an agreed number of customers daily.
• Activating and onboarding new customers onto the platform.
• Influencing customers to place orders for brands on the platform.
• Monitoring stock depletion levels and engaging customers to drive sales for accelerated sell-through.
• Ensuring orders raised by customers are delivered promptly by the distributors

Requirements

• Minimum of an OND holder
• Must reside in the areas of deployment
• Possess a rich knowledge of market nuances in assigned areas.
• Experience in a similar role is a key success factor.
• Must be capable of engaging wholesalers and retailers effectively to drive sales