Brand Activation Manager at Peridot Forte Solutions Consulting

Responsibilities:

• Owning the Marketing Activation budget & annual planning of campaigns with sales and marketing teams and Human Resources for internal activations
• Conceive, organize and implement all aspects of the company’s internal and external events (online and offline), including sponsored events, in accordance with the company’s goals.
• Liaise with the different departments to understand their communication and creative needs with a view to supporting them to achieve their business objectives.
• Responsible for external activations and internal/office campaigns and activations
• Conceptualize and execute impactful Corporate Social Responsibility projects for maximum brand visibility and enhancement of positive perception of the company.
• Identify and create opportunities for sponsorship, collaborations and partnerships for brand engagement
• Manage, negotiate and coordinate suppliers and other logistics.
• Lead promotional activities for all events.
• Procure the most suitable corporate gifts and marketing collateral at the best quality at the lowest price.
• Create brand strategies and promotional activities that build customer loyalty, brand recognition and customer satisfaction.
• Own the launch of innovation platforms to drive trial and penetration
• Review performance, ROI and tracking of campaigns and apply learnings for future initiatives
• Supervising the daily operations of the customer service department
• Creating a reliable customer loyalty program
• Setting customer service goals for team members and helping them reach those goals
• Interacting with customers and handling customer queries and complaints in a timely manner
• Maintaining relationships with profitable customers
• Making weekly and monthly reports and surveys
• Staying current on the latest industry trends and techniques

Requirements

• Bachelor’s Degree in Marketing, Advertising, Communications, Business Administration, or another relevant field
• 4+ years of brand activation or marketing experience
• Ability to manage brand campaigns
• Strong internal and external communication skills
• Great understanding of marketing metrics and marketing performance reporting
• Thorough understanding of omni-channel brand marketing practices