Branch Manager – Generator Sales Division at JMG

Job Summary

• We are seeking an experienced, business-oriented, and results-driven Branch Manager to lead our Generator Sales Division in Lagos.
• The successful candidate will take full responsibility for the branch's Performance (P&L). This role requires a strategic leader who can deploy aggressive sales strategies, manage key accounts, oversee branch operations, and lead a high-performing team to maximize revenue, client retention, and market share in the power generation sector.
• You will act as a consultant to major clients while ensuring the branch operates efficiently and profitably.

Responsibilities

• Develop and execute a comprehensive business plan for the branch to achieve and exceed annual revenue and profitability targets.
• Identify new market segments, geographical opportunities, and business channels (industrial, commercial, telecom, marine, and residential).
• Analyze market trends, competitor activity, and customer needs to inform product mix and pricing strategies specific to the region.
• Spearhead B2B and B2C sales initiatives, building a robust pipeline of opportunities.
• Cultivate and maintain strategic relationships with key high-value clients, including OEMs, EPC contractors, industrial plants, and major distributors.
• Lead, mentor, and motivate a team of Sales Executives, Sales Engineers, and support staff.
• Set clear individual and team targets, monitor performance using KPIs, and provide regular coaching and feedback.
• Foster a high-performance, customer-centric, and collaborative team culture.
• Collaborate with the Technical Service team to resolve complex customer technical queries and ensure proper after-sales support.
• Ensure compliance with company policies, industry regulations, and ethical standards.
• Manage the branch’s P&L, including budgeting, cost control, and expense management.
• Prepare accurate sales reports, market intelligence reports, and inventory forecasts for senior management.
• Monitor key performance indicators such as sales growth, profitability margin, market share, and inventory turnover.

Qualifications

• Bachelor’s Degree in Business Administration, Marketing, Mechanical Engineering, or a related field.
• An MBA or relevant postgraduate qualification is a strong advantage.
• 7 - 10 years of sales experience, with at least 3 - 5 years in a senior managerial or branch management role.
• Must have proven experience in the power generation industry, specifically with diesel generator sets (e.g., Perkins, Caterpillar, Cummins, MTU, Volvo) and aftermarket parts.
• Demonstrable track record of meeting and exceeding sales targets and managing P&L.
• Strong technical understanding of generator sets, their subsystems (engine, alternator, controller), and spare parts categorization.
• Experience with CRM software and ERP systems.