Reports to: Head of Operations/ Business Unit
Direct Reports: Sales reps, Cashiers, Inventory Clerks, and Customer Service officers
Main Function
The Boutique Manager is responsible for the overall performance, image, and operation of the Stan & Beth store. This individual will lead the team in delivering exceptional customer service, achieving sales targets, and maintaining the brand’s luxury aesthetic and experience. The role requires a proactive leader with strong commercial acumen, impeccable taste, and a passion for high-end retail and children’s fashion..
Role Responsibilities
Sales & Business Performance
- Drive boutique sales to meet and exceed monthly and annual revenue targets.
- Analyze sales reports and KPIs to identify trends and opportunities for growth.
- Implement strategies to increase customer conversion, average basket size, and repeat business.
- Collaborate with management to develop and execute marketing and promotional activities.
Customer Experience.
- Ensure every customer receives personalized, memorable, and luxury-level service.
- Train and inspire staff to embody the Stan & Beth service philosophy — warmth, elegance, and attention to detail.
- Manage client relationships, including follow-ups, VIP client engagement, and loyalty programs.
- Handle customer inquiries, feedback, and complaints with professionalism and grace.
Visual Merchandising & Brand Presentation
- Maintain the boutique’s visual standards in line with Stan & Beth’s luxury brand guidelines.
- Oversee window displays, seasonal layouts, and product presentation to maximize appeal.
- Ensure merchandise is displayed with impeccable cleanliness, order, and creativity.
Inventory & Stock Management
- Oversee inventory levels, replenishment, and product rotation.
- Coordinate with the central warehouse and suppliers for stock orders and deliveries.
- Manage stock audits, loss prevention, and inventory accuracy.
- Provide feedback on fast- and slow-moving items to optimize assortment planning.
Leadership & Team Development
- Recruit, train, and mentor boutique staff to deliver world-class service and performance.
- Set clear performance goals and provide regular coaching and evaluations.
- Foster a culture of teamwork, respect, and accountability.
- Organize regular staff briefings, product knowledge sessions, and customer service training.
Administration & Compliance
- Manage daily store operations, including cash handling, reporting, and scheduling.
- Ensure compliance with company policies, operational standards, and health & safety guidelines.
- Prepare weekly and monthly performance reports for senior management.
Qualifications and Requirements
Education and Certifications
- Bachelor’s degree or HND in Business Administration, Marketing, Fashion Management, or a related field.
- Professional training in Retail Management or Customer Service is an added advantage.
Experience
- Minimum of 4–6 years’ experience in retail, fashion, or luxury boutique management
- Proven record of driving sales and managing a retail team in a high-end or fashion retail environment.
Skills
Sales and Business Acumen
- Strong understanding of sales management, retail operations, and revenue optimization.
- Ability to analyze performance data and develop growth strategies.
Customer Service and Communication
- Excellent interpersonal and communication skills with a polished, customer-facing demeanor.
- Ability to build lasting client relationships and ensure customer satisfaction.
Leadership and Team Management
- Effective leadership skills with the ability to motivate, train, and manage teams.
- Strong organizational and delegation abilities.
Fashion and Brand Awareness
- Deep understanding of fashion trends, visual merchandising, and brand aesthetics.
- Keen eye for detail and commitment to maintaining brand standards.
Technology and Reporting
- Proficiency in POS systems, inventory software, and Microsoft Office Suite.
- Ability to prepare and interpret reports on sales, stock, and customer data.
Professional Attributes
- Integrity, discipline, and a passion for excellence.
- Proactive, creative, and adaptable in a dynamic retail environment.
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