B2C Sales Manager at Transsion Holdings

Key Responsibilities

• Set and monitor individual and team sales targets, gross profit, and conversion KPIs.
• Manage the full showroom sales cycle from lead generation and customer engagement to test drives, closing, delivery, and after-sales follow-up.
• Manage and optimize leads from Jiji, Meta/Instagram, and other digital channels.
• Recruit, train, coach, motivate, and evaluate sales team members.
• Monitor customer follow-up, lead allocation, test drives, and customer grading.
• Ensure compliance with sales SOPs, pricing guidelines, quotations, and contracts.
• Conduct competitor and market analysis and provide actionable insights to management.
• Plan and support showroom promotions, exhibitions, and customer engagement activities.
• Coordinate with inventory, marketing, and after-sales teams to improve customer experience and sales performance.
• Monitor customer complaints, referrals, and repeat business.
• Prepare daily, weekly, and monthly sales and performance reports.

Requirements

• 2–4 years of B2C sales management experience, preferably in a local automobile showroom.
• Strong knowledge of the Lagos passenger vehicle market; experience with brands such as Geely, Changan, or other automotive brands is an advantage.
• Fluent in English with strong customer communication and negotiation skills.
• Experience managing sales teams, training, and performance motivation.
• Familiarity with Jiji, Meta/Instagram, and digital lead generation channels.
• Strong understanding of the complete automotive sales cycle.
• Good data analysis, reporting, and problem-solving skills.
• Ability to work under sales and performance pressure.
• Strong integrity and ability to maintain pricing and gross profit controls.

Key Performance Indicators (KPIs)

• Sales target achievement
• Vehicle gross margin
• Lead engagement, test-drive, and conversion rates
• Lead response time
• Team retention and performance
• Customer complaints and referrals
• Sales reporting and SOP compliance