B2B Content Writer (Payments/Fintech) at Klasha

About the Role

• Klasha is seeking a B2B Content Writer with a strong background in fintech, localized marketing.
• In this role, you will create compelling copy that drives engagement, and conversions, and enhances our current & potential users' experience across our suite of products.

Key Responsibilities

• Develop and execute a comprehensive content marketing strategy that aligns with our business goals and target audience.
• Create engaging and informative content across various channels, including blog posts, social media, email campaigns, and more.
• Work closely with the product and design teams to create user-friendly copy for our enterprise merchants that simplifies complex processes and enhances user interaction with our software products.
• Stay up-to-date on industry trends, best practices, and content writing principles to ensure our content is always fresh, relevant, and user-centric.
• Measure and report on the success of our content marketing efforts, using data to inform ongoing strategy and tactics.
• Supervise a junior team of marketers, providing guidance and mentorship as needed.

Key Competencies / Qualifications

• At least 3 years of experience in fintech and localized marketing.
• Proven experience in content writing and editing, with a strong portfolio showcasing your work.
• Strong writing and editing skills, with a track record of creating captivating copy.
• Experience developing and executing content marketing strategies.
• Strong project management skills and the ability to work independently and autonomously.
• Experience with data analysis and reporting to measure the success of marketing efforts.
• Experience managing/supervising a small team of marketers is a plus.
• Strong knowledge of fintech industry, trends, and writing principles.

Benefits

Our Klashans are the heart of the business, so we prioritize welfare and offer a wide range of competitive benefits including but not limited to:

• All the latest technology you need to do your role.
• Employee stock option scheme.
• Private health insurance.
• Mental health wellness benefits.
• Budget for French language classes.
• One-time home office set-up allowance.
• Hybrid; remote + office hours and flexible working conditions.
• Fuel and wifi allowance for remote working.
• Work-from-anywhere weeks; work from anywhere for three weeks in a year.
• Paid birthday day off.
• Team building events.
• Paid parental leave.
• Learning and development budget.