Assistant Digital Manager at GBfoods

Job Description

• The Assistant Digital Manager supports the definition and execution of data-driven digital marketing strategies, combining creativity with analytics to enhance digital touchpoints and maintain brand relevance across all online platforms.
• He/She will also help manage a specialist marketing ecosystem comprising internal talent and external agency partners, ensuring seamless collaboration and execution across the digital landscape.

Key Responsibilities
Support the Digital Manager on:

• Digital Campaign Planning, Tracking, Execution & Reporting
• All digital briefing, planning and management
• Agency Council Management
• Key Partners Evaluation
• Campaign Strategist/Planner
• Social Listening & Analytics
• All Traditional & Digital KPI Tracking
• Display & Social Media Management

Collaborate with other functions on:

• Social Media Content Management
• Category teams.
• Film production
• Design
• Gaming
• Music
• Annual Media Measurement and Media Consumption habit change analyses
• Community Management.

Requirements

• BSc Degree in Advertising, Marketing Communication or any other field.
• A relevant certification is a plus
• Four (4) years’  digital marketing experience is key
• Consistent record of success and achievement associated with results-oriented, campaigns and plans
• Proven knowledge of industry tools and software.

Soft Skills:

• Solid project management skills.
• Strategic thinking
• Strong background in bringing creative experiences to life
• Strong interpersonal skills
• Ability to read trends
• Analytical skills
• High degree of organization, attention to detail and level of professional conduct
• Self-starter, ambitious and multi-tasker.

Technical Skills:

• Paid Media & Performance Marketing – Proficiency with Google Ads (Search, Display, YouTube), Meta Ads Manager, and programmatic/retargeting platforms.
• Creative Mind is essential.
• Analytics & Optimization – Deep expertise in Google Analytics,etc
• SEO, SEM & other social media apps – Tiktok, Instagram, snapchat.