Assistant Brand Manager at HRBP Limited

Job Brief

• We are looking for an Assistant Brand Manager to participate in designing and implementing effective marketing strategies to build our brand and increase customer engagement.
• For this role, you will collaborate with various internal teams to conduct market and competitive analyses, design promotional campaigns and develop profitable positioning and pricing for our brand and our training courses. You should hold a degree in Marketing, business adminsitration or a similar field and have a deep understanding of multiple distribution channels and advertising activities. If you also have previous experience analyzing consumer behavior and organizing promotional events, we would like to meet you.
• Ultimately, you will help establish our brand in the market in a way that customers easily identify and select our company’s services.

Key Responsibilities

• Conduct research to identify market trends and target customers’ preferences for our services.
• Create marketing plans to increase brand awareness at conferences and selected events.
• Ensure strong brand presence in online and offline channels.
• Review packaging and positioning of our services and suggest improvements.
• Research competition and identify opportunities for growth.
• Design advertising campaigns for our services.
• Report to the Brand Manager on the results of advertisement placed.
• Coordinate and manage upcoming trainings. This may require local and regional travels
• Assist in developing effective media campaigns and choosing appropriate distribution channels
• Design and branding of training materials when necessary
• Participate in organizing promotional events to positively present our company

Requirements and Skills

• A Degree holder either in Marketing, Business Administration or related field or experienced.
• Minimum of 3 years work experience.
• Previous work experience as an Assistant Brand Manager, Account Manager or similar role
• Experience with basic designing software e.g. CorelDraw, Photoshop, illustrator etc.
• Knowledge of digital marketing tools and techniques.
• Ability to conduct market analysis (and the know-how to use and interpret spreadsheets and charts)
• Compile all training sessions into electronic magazine.
• Conduct email and SMS campaigns.
• Excellent communication skills.
• Good customer service management.
• Creativity.