Art Director at Smart Partners

Job Summary

• The Art Director / Graphic Designer (Mid-Level) is responsible for conceptualising and executing visually compelling designs that support client marketing objectives across digital platforms.
• This role requires a strong balance of creative thinking and hands-on design execution.
• The role involves developing creative concepts, designing campaign assets, and collaborating with copywriters, media, and strategy teams to deliver high-quality, engaging visual content for multiple brands.

Main Areas of Responsibility
Creative Concept Development:

• Collaborate with copywriters and creative team to develop campaign ideas and concepts
• Translate briefs into strong, compelling visual solutions
• Develop creative directions aligned with client brand guidelines.

Design Execution:

• Design high-quality visuals for campaigns, Display ads and banners, Websites and landing pages, Email marketing, Pitch presentations and marketing collateral

Brand Consistency:

• Ensure consistency in visual identity across all campaigns
• Maintain high creative and design standards

Collaboration:

• Work closely with Copywriters, Media team, Strategy team, Account managers
• Participate in brainstorming and creative sessions

technical skills
Proficiency in:

• Adobe Photoshop
• Adobe Illustrator
• Adobe InDesign
• Adobe After Effects (Important)
• Adobe Premiere Pro (Optional but preferred).

Additional advantage:

• Figma
• UI Design
• Motion graphics.

 Experience/Qualification

• Bachelor’s degree in Graphic Design, Fine Arts, or related field (preferred)
• Minimum of 3–5 years experience in a digital marketing or advertising agency
• Strong portfolio demonstrating digital campaign workKey Performance Areas
• Quality of creative output
• Creativity and originality
• Timeliness of delivery
• Contribution to campaign success.

Competencies:

• Strong creative and conceptual skills
• Strong visual storytelling ability
• Attention to detail
• Ability to work in fast-paced agency environment
• Good communication skills.