Area Sales Manager at Ascentech Services Limited

Job Summary

• We are recruiting for an experienced and goal-oriented Area Sales Manager for our client to drive sales performance, distribution, and brand visibility for a leading FMCG company in Sokoto.
• The ideal candidate will have a strong grasp of the Northern market and proven success managing teams and achieving targets in the FMCG space.

Key Responsibilities

• Drive sales targets and ensure consistent performance across the assigned territory
• Supervise and support field sales representatives
• Develop effective route-to-market strategies
• Identify and onboard new distributors and monitor their performance
• Maintain strong relationships with retailers, wholesalers, and distributors
• Ensure the availability and visibility of products in the market
• Conduct regular market visits to gather intelligence and ensure compliance
• Analyze sales trends, forecasts, and prepare timely reports
• Train and motivate sales team members for optimum performance
• Ensure adherence to company pricing and credit policies

Requirements

• Bachelor's degree in Marketing, Business Administration, or related field
• Minimum of 3 - 5 years' experience in sales (preferably in Food FMCG)
• Proven track record of meeting or exceeding sales targets
• Experience managing a sales team within a designated territory
• Strong knowledge of the Northern market, especially Adamawa and its environs
• Excellent communication, leadership, and negotiation skills
• Ability to work under pressure and with minimal supervision.