Analyst - Online Channel Lead Generation at MTN Nigeria

Mission:

• Support sales and marketing teams in building a strong pipeline of leads that delivers against business plans, sales quotas, and MTNN’s objectives. 
• Analyze online retail sales data to generate performance reports, identify customer purchasing trends, and assess changes in the digital retail market to inform decision‑making.

Description:

• Engage Online partners to follow up on e-commerce initiatives to drive sales.
• Creating tracking reports for promotional activities
• Coordinating with various departments for business development initiatives
• Optimizing pricing strategies and conducting promotional planning 
• Evaluate performance measures against Online sales Target
• Driving our lead generation campaigns
• Generating new leads to increasing brand awareness
• Deploy targeted digital marketing campaigns across web, social media and partner platforms.
• Creating fresh lead generation tactics according to customers’ needs
• Following up on leads and conducting research to identify potential customers
• Managing our leads to ensure consistent site traffic growth
• Maintaining our lead databases and tracking lead sources
• Submitting marketing and sales pipeline reports
• Research, track, maintain and update leads
• Conduct client or market surveys to obtain information about potential leads

Education:

• First degree in Business, Marketing and Advertising 
• Fluent in English

Experience:

3-7 years’ experience in an area of specialization; with experience working with others to include:

• Experience in project planning, sales/marketing or related function
• Proficiency in Microsoft Office Tools (Word, PowerPoint and Excel)
• Telecoms experience would be an advantage