Analyst, CVM Commercial Enterprise Business - Supervisory at MTN Nigeria

Job Description

• Assist in the development, implementation and measurement of various Below the Line campaign programs that focus on customer retention and customer life-cycle management within the assigned segment.
• Leverage the outbound and inbound channels for campaign execution aimed at reducing churn and increasing customers spend.
• Develop and execute micro-segmented marketing campaigns to generate incremental revenue and reduce dormancy within the enterprise business segment.
• Identify opportunities within the assigned segment base for revenue optimization and campaign management with the aim of developing relevant programs to address these opportunities.
• Monitor and track campaign performance over campaign lifecycle and ensure right decisions are taken regarding continuing or discontinuing campaigns.
• Design and execute pilot campaigns to determine best approach to campaign deployment, offer development and campaign scripting before scale-up.
• Utilize both inbound and outbound campaign management platforms for the purpose of campaign execution, deployment and evaluation.
• Provide support to campaign segmentation analyst as required.
• Contribute and participate in campaign idea generation meetings and cross functional Customer Lifecycle Management meeting as required
• Perform Customer Lifecycle Management activities that translate into elongated customer life cycle.
• Demonstrate broad understanding of Big Data end-to-end ecosystem and dependencies to identify trends in customer dynamics.
• Interface with segment managers to understand their campaign needs in supporting product development and performance throughout their product lifecycle.

Job Condition:

• Normal MTNN working conditions.

Experience & Training

• Minimum of 3-7 years’ experience in an area of specialisation;
• Experience working in a medium sized organization.
• Experience in Database/Direct Marketing or Product Management in telecommunications industry.
• Experience in developing test design, significance testing, establishing error ranges, and key success metrics.
• Expertise in experimental test design.
• Experience with major campaign management platform(s) within telecoms industry.
• Demonstrable data mining, analytical skills and segmentation techniques.
• Good understanding of customer data analysis, propensity modelling and segmentation techniques; excellent understanding of data manipulation and interrogation techniques.

Minimum Qualification

• BA, BSc, HND or Other