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  • Posted: Feb 11, 2021
    Deadline: Feb 19, 2021
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    MTN Nigeria is part of the MTN Group, Africa\'s leading cellular telecommunications company. On May 16, 2001, MTN became the first GSM network to make a call following the globally lauded Nigerian GSM auction conducted by the Nigerian Communications Commission earlier in the year. Thereafter the company launched full commercial operations beginning with Lago...
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    Analyst, CVM Commercial Enterprise Business - Supervisory

    Job Description

    • Assist in the development, implementation and measurement of various Below the Line campaign programs that focus on customer retention and customer life-cycle management within the assigned segment.
    • Leverage the outbound and inbound channels for campaign execution aimed at reducing churn and increasing customers spend.
    • Develop and execute micro-segmented marketing campaigns to generate incremental revenue and reduce dormancy within the enterprise business segment.
    • Identify opportunities within the assigned segment base for revenue optimization and campaign management with the aim of developing relevant programs to address these opportunities.
    • Monitor and track campaign performance over campaign lifecycle and ensure right decisions are taken regarding continuing or discontinuing campaigns.
    • Design and execute pilot campaigns to determine best approach to campaign deployment, offer development and campaign scripting before scale-up.
    • Utilize both inbound and outbound campaign management platforms for the purpose of campaign execution, deployment and evaluation.
    • Provide support to campaign segmentation analyst as required.
    • Contribute and participate in campaign idea generation meetings and cross functional Customer Lifecycle Management meeting as required
    • Perform Customer Lifecycle Management activities that translate into elongated customer life cycle.
    • Demonstrate broad understanding of Big Data end-to-end ecosystem and dependencies to identify trends in customer dynamics.
    • Interface with segment managers to understand their campaign needs in supporting product development and performance throughout their product lifecycle.

    Job Condition:

    • Normal MTNN working conditions.

    Experience & Training

    • Minimum of 3-7 years’ experience in an area of specialisation;
    • Experience working in a medium sized organization.
    • Experience in Database/Direct Marketing or Product Management in telecommunications industry.
    • Experience in developing test design, significance testing, establishing error ranges, and key success metrics.
    • Expertise in experimental test design.
    • Experience with major campaign management platform(s) within telecoms industry.
    • Demonstrable data mining, analytical skills and segmentation techniques.
    • Good understanding of customer data analysis, propensity modelling and segmentation techniques; excellent understanding of data manipulation and interrogation techniques.

    Minimum Qualification

    • BA, BSc, HND or Other

    Method of Application

    Interested and qualified? Go to MTN Nigeria on careers.mtnonline.com to apply
  • Send your application

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Average Salary at MTN Nigeria
₦ 207K from 82 employees
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