Analyst - Customer Analytics South at MTN Nigeria

Mission:

• To assist in collecting, evaluating, and preparing research and/or other complex statistical data, narrative reports or presentations, and recommendations to have a better understanding of the customers’ needs at a micro-market level.

Description:

• Own regional BI architecture:
• • Power BI dashboards
  • Automated data pipelines
  • Single version of truth for the region
• Deliver state, LGA, cluster, and site-level analytics across:
• • Revenue
  • Subscribers
  • Usage (Voice/Data)
  • Quality of Experience 
  • Site profitability
• Proactively identify:
• • Underperforming micro-markets
  • White spaces and demand gaps
  • Early warning signals (churn risk, congestion, site profitability)
• Replace static reporting with predictive and prescriptive insights.
• Handle advanced ad-hoc analytics for RGM and regional leadership.
• Support localized go-to-market strategies:
• • location-specific offers
  • Channel mix optimization
  • Sales deployment targeting – GC opportunity mapping
• Integrate external data (population, income proxies, mobility, POIs) into insights.

Education:

• First degree in Economics, Statistics, Mathematics, Computer science, Engineering, or any related field.
• Fluent in English.

Experience:

3-7 years’ working experience which includes:

• 2 years in a business analyst or business analyst support role
• 2 years’ work experience within data analysis, programming, reporting or general business experience, including formal business/market analysis and data manipulation/ mining experience. 
• Understanding of Marketing Analytics by channel