Advertising Account Manager at Echo Africa

Job Summary

• The Account Manager is responsible for managing client relationships, ensuring the delivery of high-quality services, and coordinating internal teams to achieve client objectives.
• This role requires a strategic thinker with strong communication skills and a passion for driving client success in the advertising/marketing/media industry.

Key Responsibilities
Client Relationship Management:

• Serve as the primary point of contact for assigned clients.
• Build and maintain strong, long-lasting client relationships.
• Understand client business goals, brand guidelines, and market dynamics.
• Regularly communicate with clients to provide updates and gather feedback.

Campaign Management:

• Develop and manage Campaign timelines, ensuring all deliverables are met on schedule.
• Coordinate with internal teams, including creative, production, and strategy, to execute client Campaigns.
• Monitor Campaign progress and address any issues or delays promptly.
• Ensure Campaigns stay within budget and achieve desired outcomes.

Strategic Planning:

• Collaborate with clients to develop marketing strategies and campaigns.
• Provide insights and recommendations based on market trends and client objectives.
• Develop and present campaign proposals, including objectives, strategies, and budgets.
• Measure and analyze campaign performance, providing actionable insights for improvement.

Financial Management:

• Prepare and manage client budgets, ensuring cost-effective use of resources.
• Monitor financial performance of accounts, including revenue tracking and profitability analysis.
• Negotiate contracts and service agreements with clients.

Team Leadership:

• Lead and mentor junior account management staff.
• Foster a collaborative and positive work environment within the team.
• Facilitate internal meetings to align team efforts with client goals.

Reporting and Analysis:

• Prepare and deliver regular reports on campaign performance, Campaign status, and financial metrics.
• Conduct post-campaign analysis to assess success and identify areas for improvement.
• Present findings and recommendations to clients and internal stakeholders.

Qualifications

• Bachelor’s Degree in Marketing, Advertising, Business, or a related field.
• 3 - 7 years of experience in account management within an advertising, marketing, or media agency.
• Proven track record of managing successful client relationships and delivering high-quality Campaigns.
• Strong understanding of marketing principles, advertising techniques, and media channels.
• Excellent communication and interpersonal skills.
• Strong organizational and time management skills, with the ability to manage multiple campaigns simultaneously.
• Proficiency in Campaign management tools and software.
• Ability to analyze data and derive actionable insights.
• Creative thinking and problem-solving skills.
• Ability to work well under pressure and meet deadlines.