Advertisement Manager at Business Day Newspaper

Job Description

• The Advertisement Manager will lead the advertising department at BusinessDay Media Ltd, overseeing all aspects of advertising operations, sales, and client relationships.
• The Manager will be responsible for developing and implementing advertising strategies, maximizing revenue opportunities, and delivering exceptional service to clients.

Responsibilities

• Develop and execute advertising strategies to drive revenue growth and achieve sales targets for BusinessDay Media Ltd.
• Lead the advertising sales team, providing guidance, training, and support to ensure sales excellence and customer satisfaction
• Manage and cultivate relationships with advertising agencies, clients, and key stakeholders, acting as the primary point of contact for all advertising inquiries and requests.
• Sell advertising space across multiple platforms, including print, digital, broadcast, and events, leveraging market knowledge and client insights to maximize revenue opportunities.
• Develop and present advertising proposals, pitches, and presentations to clients, showcasing the value and benefits of advertising with BusinessDay Media Ltd.
• Negotiate pricing, terms, and contracts with clients to secure advertising sales and meet revenue targets, ensuring profitability and client satisfaction
• Collaborate with internal teams, including marketing, content, and production, to deliver integrated advertising solutions and campaigns for clients.
• Stay informed about industry trends, competitor activity, and market developments, providing insights and recommendations to inform advertising strategies and tactics.
• Monitor and analyze advertising performance metrics, including revenue, client retention, and market share, to track progress and identify areas for improvement.
• Develop and maintain advertising rate cards, media kits, and sales collateral to support sales efforts and promote advertising opportunities.
• Manage advertising inventory, scheduling, and placement, ensuring optimal utilization and alignment with client objectives and campaign goals.
• Stay informed about industry regulations, compliance requirements, and ethical standards related to advertising and media sales.

Qualifications and Skills

• Bachelor's Degree in Business Administration, Marketing, or related field; relevant certifications or coursework in advertising or sales preferred.
• Proven track record of success in advertising sales or business development roles, with experience in the media industry preferred.
• Strong leadership and management skills, with the ability to motivate and inspire a sales team to achieve targets and exceed expectations.
• Excellent communication, negotiation, and presentation skills, with the ability to articulate value propositions and influence decision-making at all levels.
• Results-oriented mindset, with a demonstrated ability to meet and exceed sales targets and deliver measurable results. High level of professionalism, integrity, and customer focus, with a commitment to delivering exceptional service and value to clients. .
• Ability to work independently and as part of a team, with strong time management and organizational skills to prioritize tasks and manage multiple projects simultaneously.
• Proficiency in Microsoft Office Suite CRM software, and other relevant sales and advertising tools.