Activation Agent at DKT International

Purpose of Role
Activation Agents will serve as the face and voice of Honey & Banana in communities and will act as a trusted guide and educator, engaging directly with individuals in markets, factories, salons, and community spaces to:

• Raise awareness about sexual and reproductive health
• Promote Honey & Banana as a safe, non-judgmental support platform
• Drive calls and engagement to the toll-free line (7790)

Key Responsibilities
Community Engagement:

• Visit assigned locations (markets, factories, salons, campuses, community hubs)
• Initiate conversations around:
  • Pregnancy prevention
  • Family planning
  • Sexual health and wellness
• Educate individuals in a simple, relatable, and non-judgmental way

Brand Activation:

• Distribute flyers, call cards, and promotional materials
• Clearly communicate:
  • What Honey & Banana is
  • Why it matters
  • How to access it (call 7790 / WhatsApp)
• Represent the brand with confidence, warmth, and professionalism

Call & Conversion Drive:

• Encourage individuals to:
  • Call the toll-free line (7790)
  • Engage with the WhatsApp chatbot
• Track interest and responses from the field
• Support conversion from awareness to action

Event Support:

• Participate in community activations, outreaches, and events
• Assist in setup, coordination, and on-ground engagement
• Mobilize participants before and during events

Reporting & Feedback:

• Submit daily/weekly reports on:
  • Locations visited
  • Number of people engaged
  • Common questions/concerns
  • Estimated referrals to 7790
• Share real insights from the field to improve campaigns

What Success Looks Like (KPIs)

• Number of daily engagements/interactions
• Number of call referrals to 7790
• Participation in community activations
• Quality of reporting and insights from the field
• Consistent presence and coverage of assigned areas

Who We’re Looking For
Must-Have Qualities:

• Outgoing and confident speaking to strangers
• Comfortable discussing sensitive topics (sexual health, family planning)
• Empathetic and non-judgmental
• Energetic and proactive (not waiting to be told what to do)
• Strong persuasion and communication skills

Preferred Experience:

• Experience in:
  • Field marketing / brand activation
  • Community mobilization
  • Sales or outreach roles
• Familiarity with local communities and languages (Pidgin, Yoruba, Hausa, Igbo is a plus)

Education:

• Minimum: OND / SSCE
• Additional certifications or experience in health/community work is an advantage

Work Structure:

• Field-based role (majority of time spent outside office)
• 5 working days per week (flexibility required)
• Assigned territories within Lagos (expanding to other states).