New Media -Team Lead at InfoStrategy Technology

Job Code: IST/ABJ/006
Department: Technology
Reports to: Managing Director

Job Summary

• Under the supervision of the Managing Director, the New Media Team Lead will be responsible for the development and implementation of all digital marketing initiatives; advertising campaigns that will promote the company’s products and services on social networking and other online platforms .
• S/He will build effective promotional strategies, be familiar with different media types from offline to the digital advertising channels and have solid skills in digital content creation.
• Ultimately, increase the public interest of the company through thoughtful media campaigns while ensuring our advertising cost are within budget.

Essential Duties and Responsibilities

• Oversee the development and implementation of a new media strategy
• Determine the best media outlet mix for promotional strategies
• Coordinate cross promotional activities
• Respond to public information inquires via new media outlets
• Monitor online and offline ad campaigns (e.g. on radio, TV, websites, magazines and billboards)
• Increase the online awareness of the company’s products and services.
• Serve as the company’s liaison officer for new media efforts across the various platforms Facebook, Twitter, You Tube, Instagram, Blog etc .
• Regularly report advertising campaign results (including revenues and costs)
• Electronically manage the marketing of company’s press releases
• Make the company’s products and services viral online
• Design and review advertising budgets
• Coordinate video, graphics and audio production of content and upload to the company’s sites.
• Develop and implement a policy and a process for creating and posting content to multiple target websites
• Manage newsletter account via Mail Chimp; manage subscriptions and post weekly newsletters to subscribed members
• Negotiate with media channels to close competitive deals
• Prepare additional promotional projects to support new product launches
• Create new campaigns to reach a broader audience
• Ensure a cohesive advertising message across campaigns
• Build long-term relationships with media influencers to promote our brand
• Maintenance and improvement of web content, including content generation, user interface and experience, site functionality and brand consistency.
• Develop, write and organize a wide variety of traditional and electronic communications including articles, presentations, brochures, letters, press releases, web pages, blog and social media posts and direct mail campaigns.
• Act as an editorial reviewer for various communications including articles, letters, mass emails, marketing collateral, brochures and advertisements.
• Actively engage users on all social network accounts and manage user comments on social network accounts.
• Provide weekly reports regarding viewership, followership and subscribers.

Education Qualifications, Experience, Skills and Competencies

• Bachelors in Mass Communication , Telecommunication or any related field
• Minimum 5 years relevant experience as a Media Team Lead
• Excellent Knowledge of different types of media channel
• Excellent advertising, creative writing, proof reading and graphic design skills
• Excellent interpersonal skills
• Outstanding written and verbal communications skills
• Demonstrable experience with building effective advertising campaigns
• Exceptional knowledge of digital marketing
• Excellent decision making and team management skills.
• Proven ability to work as part of a cross-functional development team