Digital Marketing Lead at Carlcare Development

Business Unit: Infinix Mobility

Qualification: BS/MS Degree in Marketing,Communications or related field

Experience: 5 Years of Marketing Communications and Digital Marketing Experience

DESCRIPTION

• Lead, measure, and optimize SEO/SEM for the organization to maximize traffic and visibility.
• Create strategy, plan and execute integrated digital acquisition programs that include a mix of web, mobile, social, display and SEO/SEM advertising elements to increase sales.
• Measure and report performance for all digital marketing campaigns and channels (ROI and KPIs), using the data to drive improvement and increase conversion rates.
• Integrate online activities with off-line marketing communications plans to ensure campaigns maximize sales.
• Responsible for leading website development and ongoing improvements to ensure content drives engagement, and increases sales opportunities and revenue (KPIs).
• Review new technologies and make recommendations keep the company at the forefront of developments in digital marketing.
• Manage and enhance trigger email marketing matrix throughout the customer lifecycle to maximize sales.
• Manage vendor relationships to ensure any outsourced work is consistent, high quality, cost-effective, and reflects branding specifications.
• Plan and monitor budgetary control for all digital marketing.
• Comply with all advertising, ADA, BSA and regulatory requirements.
• Other duties as assigned.

REQUIRED QUALIFICATION AND ATTRIBUTES
Minimum of a Bachelors’ degree

REQUIRED ATTRIBUTES AND COMPETENCIES

• Good interpersonal communication skills
• Active on social media platforms
• Excellent written and verbal communication
• Online community management experience
• Awareness of local current events/trends is desired
• Core social experience user
• Knowledge of media planning
• Analytics and optimization tools