Marketing Manager at OLX

Job description

Offline Marketing

•     Translate OLX´s business priorities into an actionable and clearly communicated marketing plan.
•     Utilize market research, customer insights and data-driven analysis to develop the marketing plan with a focus on both the strategic direction and operational execution.
•     Ensure day-to-day implementation focuses on increasing direct traffic, engagement and loyalty of the OLX user base.
•     Implement best-in-class marketing practices and document key processes.
•     Plan and oversee the end-to-end development of effective offline media creatives (TVCs, Radio etc) and perform continuous process optimization and user testing for increased quality and cost efficiencies.
•     Lead the campaign development and align relevant regional and local stakeholders.
•     Possess a strong understanding of technical marketing principles, specifically media planning, and drive performance through data-driven insights.
•    Plan and oversee the development and implementation of media purchases (Briefs, Media Planning, Media monitoring, etc.)
•    Drive all offline marketing, advertising and promotional activities.
•    Possess strong budget management skills with the ability to deliver all marketing activity within the agreed budget.
•    Maintain professional internal and external relationships that meet company core values.

Digital Marketing

•     Have a clear understanding of digital marketing channels and plan all web, SEO/SEM, email marketing, social media and display advertising campaigns.
•     Work with agencies, vendor partners and relevant internal stakeholders to execute.
•     Design and maintain our social media presence across key platforms like Facebook and Twitter.
•     Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
•     Identify trends and insights, optimize spend and performance based on the insights.
•     Brainstorm new and creative growth strategies. Plan, execute, and measure experiments and conversion tests.
•     Utilize strong analytical ability to evaluate end-to-end customer experience across multiple digital channels and customer touch points.
•     Evaluate emerging technologies.    
•     Provide thought leadership and perspective for adoption where appropriate.

Desired Skills and Experience

•     Master's Degree from a leading university; MBA a plus
•     4-6 years experience in Marketing in a leading role with a portfolio of multiple leading brands. Internet / classifieds experience a plus.
•     Articulate, clear thinking, excellent verbal and written communication skills in English.
•     Strong analytical skills with attention to detail.
•     Humble, flexible personality.
•     Extensive experience coordinating the design and execution of TV campaigns.
•     Knowledge of the local Nigerian market.
•     Experienced in managing multi -million dollar budgets.
•     Experienced in people management.
•     Data driven mind set and experience in online analytics.
•     Gained work experience in high-performance environments. Has a proven track record of personal, academic and professional marketing achievements in an international field, both online and offline.
•     Passionate about online and has deep interest in developing businesses.