Social Media Executive at Bridges To Goodness (B2G) Project

Gender: Male & Female

Role Summary

Are you witty, smart and funny? And you’re not the only one who thinks so…

Then we need a you as a Social Media Executive to rule our social media space.

You’ll compete fiercely but fairly with our competitors, and ensure we’re doing more than ‘just fine’ out there. You’ll creatively engage visitors to our pages/channels, you’ll sell and cross sell without trying so hard to.

Your ultimate goal is to gradually achieve superior customer engagement and intimacy, generate website traffic and impact revenue by strategically exploiting all aspects of the social media marketing roadmap available

Essential Duties and Responsibilities

• Handle Social Media Marketing 
• Ensure company presence on all major social media handles - Twitter, Facebook, LinkedIn, YouTube, etc.
• Curate and create original and engaging content on a regular schedule.
• Drive content using both ‘paid-push’ and organic routes
• Grow an organic and loyal following 
• Drive overall strategic direction of editorial, creative and management of production for websites (corporate site and associated properties), digital video (YouTube and other video channels) and other media outlets.
• Research, communicate, and meet with internal stakeholders to gain adequate product knowledge, understand business goals and objectives to get a clear understanding of how pivotal your role is to meeting those goals.
• Actively monitor and manage company’s public image on social image.
• Ensure requests for materials (copy, graphics, video) from other internal departments are sufficient and being handled properly for content creation.
• Ensure to keep things fresh, editorially correct  and factual before their display on social channels.