Assistant Brand Manager, High End at SAB Miller

Reference Number: ABI108

Job Description
Amongst other duties, the job holder will;

• Analyse data for insights & articulates brand issues and opportunities.
• Articulate goals & objectives consistent with the role of the brand.
• Implements winning activity plans which deliver brand strategy and objectives & in line with creative platform.
• Deliver, measure and evaluate activities which win in the market to optimise performance and marketing spend effectiveness.
• Develop, manage and execute premium event executions aligned to global properties.
• Develop, manage and execute key activities on social media platforms, earned media concepts and tactical campaigns.
• Project management to deliver activation on time & on budget
• Manage the global sourcing and timely delivery of all marketing materials required for the annual integrated brand channel plan.
• Clear communication of activities & execution standards to channel & sales
• Conduct brand performance analysis
• Understanding of profit pools & value chain to recognise value drivers.
• Manage internal and external stakeholders and drive excitement for the brand and its activities.
• Manage global stakeholders to develop local strategies and execute global properties, also
• Support the development of the brand strategy based on agreed global priorities and align the relevant stakeholders on the strategy.
• Lead the development and execution of 360 integrated activities leveraging the agreed strategy and core creative idea.

Requirements
The occupant of this position should possess:

• Degree in Business, Marketing, Communication or related field
• Minimum of 2 years relevant experience
• High-End brand experience preferably

Key competencies and attributes:

• Experienced in digital marketing and experiential events
• Passionate, self-starter
• Good written and verbal communication
• Action and results oriented