Digital Manager at Lorache Consulting Limited

MAJOR DELIVERABLES:

• A Candidate who can Develop Brand digital media plan to maximize impact on brand equity growth
• An Applicant who will Lead annual digital strategic planning in conjunction with cross-functional teams (Marketing, Sales, Procurement, R&D and Accounts) and agency partners
• A Candidate who will be a constant source of creative digital strategies.
• A Candidate who can Research, identify and create media plans for digital opportunities
• An Applicant who can Develops and implements all digital media tactics across online channels such as Social, Display, Mobile, SEM, SEO, OPRM etc.
• An Applicant who will Leads digital performance analytics and continued optimization of plan
• A Candidate who will  Utilizes competitive industry and business analysis to define digital opportunities
• A Candidate who can Manage the daily execution of local, targeted paid search and display campaigns
• A Candidate who can  Continuously tests new digital opportunities with current and potential partners
• An Applicant who will Maximize E-commerce channels to create awareness and sales of the products.
• An Applicant who can Manage Digital media budget and ROI
• A Candidate who can Create and maintain key digital metrics reports and dashboards, traffic and acquisition, conversion, campaign metrics and forecasts.
• A Candidate who can Track, analyze and report campaign results through weekly reports.
• A Candidate who can arrange and organize Bi-weekly training for team members on emerging digital trends

Team Members

• Customer Service Personnel’s
• Graphics Designers
• Collaboration with other departments

Marketing – To assist in effective multichannel marketing and to run digital campaigns in line with on-ground marketing activities

Sales – To participate in sales activities and help create a new channel for sales online

Procurement – This function assist in getting cost effective deals to ensure digital marketing remains low-cost and efficient.

R&D – To work together to produce NPDs in line with the Holistic Marketing plan.

Accounts – To fund design, development, and execution of digital campaigns and creation of digital assets based on digital strategy.