Head, Marketing & Growth at DealDey

The Head of Marketing & Growth will manage the strategic and tactical direction of our marketing efforts to drive growth targets through strategic partnerships, data-driven marketing, demand generation campaigns and product positioning. He/She will also oversee social media, PPC, SEO, SEM, FB ads, e-mail marketing and will perform periodic analysis across all channels.

Principal Duties and Responsibilities

• Lead strategic decision making related to developing new partnerships and manage existing partnerships with other organisations and stakeholders.
• Overseeing implementation of marketing strategy - including campaigns, events, digital marketing, and PR.
• Working closely with the Sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations.
• Guiding day to day activities of marketing team.
• Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
• Build and maintain our online and social media presence
• Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Identify new areas of e-Commerce opportunity beyond current organizational thinking for increasing sales
• Build strategic relationships and partner with key industry players, agencies and vendors
• Be in charge of marketing budget and allocate/invest funds wisely
• Essential Requirements: Minimum of 6-8 years similar experience

Required Competencies and Skills

• Demonstrable experience in building and managing strategic partnerships, leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
• Experience with A/B and multivariate experiments
• Experience with digital analytics reporting tools
• Experience in setting up and optimizing Google Adwords campaigns
• Strong analytical skills with experience in social and digital analytics, including site traffic, conversion, spend, click-through rate, and more
• Revenue focused and has a broad skill set drawing from sales, marketing, operations, and business analytics
• Strong and disciplined project management and process improvement capabilities
• Prior experience in formulating and executing digital marketing strategies
• Exceptional work ethic, strategic vision, organizational skills and the ability to deliver results
• Excellent relationship management skills with ability to build rapport influence and deepen relationships with stakeholders, especially with Sales
• Entrepreneurial mind, result driven, and passionate
• Excellent communication skills
• Good taste, a sense of aesthetics and a love for great copy and witty communication
• Up-to-date with the latest trends and best practices in online marketing and measurement