Social Media Marketing & Student Conversion Officer at Ruhe Global Resources (RGR)

Department: Marketing /Communications

Job Purpose

• To work with the managing director to evaluate and successfully establish new business on all platforms opportunities while strengthening existing ones.
• To Lead in coordinating marketing activities online via all social media platforms and the RGR website; consistently drive traffic online to the RGR offices in the region; generate and follow up with MOU partners and ensure consistent flow of students from such partners; be fully involved in digital campaigns and effectively increase brand awareness face to face and Online.
• Achieve set monthly revenue and registration target.
• Responsible for ensuring monthly registration target in the branch is met.

Core Working Relationships:

• Customer Service officer, Business Development Officers, Recruitment Officers and managers, Branch Manager, Conversion Officers/ Manager, Events Manager, Marketing/Brand Marketing Manager, Human Resource Officer, Managing Director.
• The post holder will be Reporting to the Managing Director and work closely with all Abuja, Lagos, Port-Harcourt and Benin based staff; this position will focus on recruitment to all RGRs services and partner Universities programs and market the RGR brand in Nigeria across all marketing communications channels.

Job Description

• Proactively Manage the RGR website and social media handles.
• Meeting with potential applicants in order to counsel and guide them towards enrolment to any of RGRs services.
• Attendance at recruitment exhibitions, representation of RGR on exhibition stands.
• Conversion of current applicants via telephone and face-to-face meetings.
• Regular visits to cities outside of Abuja. Participation in admissions seminars held at schools, hotels and other venues.
• Contribution to RGR s marketing strategy and organisation of marketing and advertising activity in Nigeria.
• Delivery of expert visa advice and counselling for all Nigerian RGR applicants applying for visas.
• Input and expert advice with regards to RGRs strategy in Nigeria.
• Possible travel to cities outside of Abuja for recruitment events or training, including abroad.
• Essentially sell programmes and represent the best interest of partners & RGR in Nigeria.
• Ensure constant steam of walk in clients at the assigned RGR office.
• Assist with developing new strategic recruitment activities through gathering market intelligence.
• Achieve agreed targets for each intake
• Provide timely and accurate updates to the Company regarding student recruitment activities.
• Make contact and follow up with new institutions in Nigeria to have a signed MOUs to send students to RGR.
• Marketing and promoting RGR institutions to prospective students.
• Maintain full update on RGR partner institutions regarding courses, materials and procedures.
• Initiate necessary virtual and real-time marketing strategies/campaigns using various social media platforms amongst others as required.
• Any other related task that may be assigned

Responsibilities
Social Media and Communications:

• Assists in proactively monitoring and analysing all Social Media sites (Facebook, Twitter, Instagram, You Tube, etc.)
• Respond to a high volume of activity on social media sites with appropriate responses based on company policies
• Occasionally perform outbound calls to follow up on customer requests
• Effectively utilizes tools provided and analytical skill set to determine the next plan of action
• Monitor and track negative posts and respond appropriately
• Assess the customers concerns and provide the correct information to rectify the issue
• Maintain sense of urgency and a poise attitude when taking action on response
• Continue to stay actively knowledgeable of the latest industry trends, tools, and best practices
• Escalates urgent matters of concern to Social Media Supervisor as needed

Manage Social Media Marketing Campaigns and Day-to-day activities including:

• Develop relevant content topics to reach the company’s target customers.
• Create, curate, and manage all published content (images, video and written).
• Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
• Conduct online advocacy and open a stream for cross-promotions.
• Develop and expand community and/or influencer outreach efforts.
• Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.).
• Design, create and manage promotions and Social ad campaigns.
• Manage efforts in building online reviews and reputation.
• Monitor online reviews and respond to each review.
• Analyse key metrics and tweak strategy as needed.
• Compile reports for management showing results.
• Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate.
• Demonstrate ability to map out a comprehensive marketing plan. Drive strategies that are proven by testing and metrics.
• Develop organizational elements in order to implement a proactive process for capturing happy, loyal customer online reviews.
• Monitor trends in social media tools, applications, channels, design and strategy.
• Implement on-going education to remain highly effective.
• Identify threats and opportunities in user-generated content surrounding the company. Report notable threats to appropriate management.
• Analyse campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns.
• Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.

Customer Service:

• Respond to the problems of the customer promptly via social media
• Assist customers via Face to Face, emails and over both over the phone and on social media platforms.
• Listen to the customer queries patiently to resolve issues
• Maintain records of customer interactions and transactions, recording details of inquiries, complaints, and comments, as well as actions taken and query resolution to ensure customer satisfaction
• Update/maintain social media log on a nightly basis
• Check to ensure that appropriate changes were made to resolve customers' problems
• Ability to retain product knowledge and help educate the customer

Marketing:

• Develop and initiate business development and /marketing strategies.
• Assist in coordinating actions to influence developed strategies.
• Assist in the execution of marketing campaigns.
• Assist in the development and planning of all branding and marketing activities.
• Identify opportunities, develop plans and establish business alliances that will strengthen the RGR brand.
• Carry out sensitization activities and generate new leads in formal and informal sectors of key cities where an RGR office does not exist at the moment.
• Make presentations to key employers, parents and students of highly rated secondary institutions and generate traffic/leads/registrations, ensuring students register.
• Create the needed buzz in tertiary institutions thereby increasing leads from the institutions.

Experience and Qualifications
Essential Skills and Experience:

• Evidence of working within a target-driven environment
• Very strong Customer Service Skill.
• Meeting Sales Goals and Professionalism
• Strong social media knowledge, all platforms
• Computer literate with working knowledge of MS Office suite (Word, Excel, PowerPoint, MS Outlook)
• Excellent communication skills: both written and verbal
• Ability to work with a lot of data and multi-task in a fast-paced environment
• Possess patience when communicating with the customer
• Ability to maintain composure with an angry customer
• Strong listening skills, since most of the time, communication with the customers is done over the phone or Face to Face.
• Experience and ability in providing market intelligence in order to guide recruitment activities
• Knowledge and experience of visa counselling for visa applicants
• Prospecting Skills, Sales Planning, Selling to Customer Needs, Closing Skills, Market Knowledge, Presentation Skills, High & Sustainable Energy Level
• Experience of report -writing and statistical analysis
• Excellent customer service skills, experience working within a customer -facing role
• Takes initiatives and works independently/within a team when required
• Highly organised, can manage a number of different tasks simultaneously
• Can work under pressure when required
• Excellent communication skills, can build positive relationships with people of a variety of different ages and levels of authority
• Can influence and persuade at all levels
• Culturally sensitive and committed to equal opportunities. Committed to RGR’s values of equality and diversity.
• Ability and willingness to travel within Nigeria including.
• Excellent customer service and sales support skills
• Excellent written and Verbal communication skills
• Evidence of success in building and maintaining customer relationships leading to increased sales
• Able to work under pressure to meet deadlines.
• Sound organisational, planning & time management skills.
• Highly motivated self-starter with a high level of energy and motivation.
• Able to work on own initiative and as part of a team.

Desirable Skills and experience:

• Significant experience related to the international Higher Education sector
• Knowledge of international educational qualifications and their Nigeria equivalencies
• Knowledge of marketing for international Higher Education sector within Nigeria
• Knowledge and experience of visa counselling for visa applicants
• Knowledge of international higher education and experience of working in international education – desirable
• Experience working in the Education marketplace
• Knowledge of the study-overseas market

Education and Experience:

• Graduate degree - essential, a degree in Marketing, communication and graphic design will be an added advantage
• 1 year experience in related role
• Strong customer service background
• Marketing experience in a similar role
• Considerable experience in a customer facing role – essential

Salary

• You will be placed on 3- 6 months’ probation with a salary of 40,000NGN.
• After probation your salary could be increased to between 50,000 to 100,000NGN depending on input and performance.
• Training and development opportunities and performance-related incentives will be available as part of the role.