Communications Officer at Sahel Capital

Primary purpose:
The Communications Officer is responsible for implementation of the company’s branding, presentations and communications strategy. The position will involve media, presentations, blogging, industry-specific conferences, sales and marketing activities.

Duties and Responsibilities:

• Create and manage content (images, video and written).
• Conduct online advocacy
• Develop and expand community and/ or blogger outreach efforts
• Design (i.e. website, social media, newsletter, brochures, books, communication materials etc.)
• Design templates for consulting reports and presentations
• Design, create and manage promotions and campaigns
• Organize social media events for the company on key issues related to agriculture and nutrition
• Drive efforts to build the brand and create broad-based awareness in the public domain
• Monitor online ratings and respond accordingly.
• Monitor trends in Social Media tools, applications, channels, design and strategy.
• Identify threats and opportunities in user generated content surrounding the business. Report notable threats to appropriate management.
• Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
• Any other responsibility assigned by management

Minimum Required Skills & Experience:

• Bachelors Degree in Communications, Marketing, Business Administration, New Media or Public Relations.
• Proven working experience in social media or related field.
• Excellent consulting, writing, editing (photo/video/text), presentation and communication skills.
• Demonstrable social networking experience and social analytics tools knowledge.
• Adequate knowledge of web design, web development, Conversion Rate Optimisation and Search Engine Optimisation is an added advantage.
• Strong graphic design skills
• Knowledge of online marketing and good understanding of major marketing channels.
• Positive attitude, good team player, detail and customer oriented with good multitasking and organisational ability.
• Highly flexible and ability to set priorities
• Fluency in English
• Knowledge of French is an advantage