Social Media Marketer at Industries Safety Nigeria Limited (Safety Nigeria)

Locations: Lagos and Port Harcourt - Rivers

Tasks

• Create marketing and social media campaigns and strategies
• Ensure brand consistency in marketing and social media messages by working with various company department members, including advertising, product development, and brand management
• Collect customer data and analyse interactions and use this information to create comprehensive reports and improve future marketing strategies and campaigns
• Grow and expand company social media presence into new social media platforms, plus increases presence on existing platforms including Facebook, LinkedIn, Twitter, and Instagram
• Research and monitor activity of company competitors
• Create and distribute engaging written or graphic content in the form of e-newsletters, web page and blog content, or social media messages
• Writes and publishes social media content
• Engage actively in company’s product which includes field marketing

Work Environment

• The Job is performed indoors in a traditional office setting.
• Activities include extended periods of sitting and extensive work at a computer.

Basic Job Requirements/Qualifications
Educational Qualification:

• Must possess minimum of a B.Sc. or HND in Marketing, Business, English, Public Relations, Journalism, Media, or an IT related field; or have a reasonable amount of experience in lieu of that education.
• A high-performance academic track record (Added Advantage)
• A Certification in Social Media Marketing (Added Advantage)

Skills:

• Experience developing social media strategic plans preferred.
• Experience implementing social media marketing strategies.
• Experience working with social media platforms with a focus on building brand awareness and online followings, creating demand for products/services and optimizing brand reputation through continuous communication to desired networks via social outlets including Facebook, Twitter, LinkedIn, YouTube and others, and blogging.
• Proficiency with Hubspot, HootSuite, Google Analytics, TweetMyJobs preferred.
• Must possess familiarity with social marketing metrics and key performance indicators.
• Excellent verbal and written communication skills in English

Competencies
Personal capabilities which are critical to the production of quality outputs are:

• Working knowledge & real world experience in planning, managing & executing social media initiatives
• Working knowledge of social media paid advertising campaigns
• Knowledge of social media legal guidelines.
• Sound knowledge of social media applications
• Strategic content creation & excellent writing skills
• Willingness to monitor social activity and sometimes respond to community members outside of work hours
• Excellent verbal/written communication skills
• Strong work ethic
• Good Team Player
• Excellent Computer Skills
• Strong analytical skills